Campaign India Team
Nov 19, 2020

Twitterati calls for #BoycottZomato

The food delivery brand responded to actress Swara Bhasker’s tweet, causing #BoycottZomato to trend

Twitterati calls for #BoycottZomato
Bollywood actor Swara Bhasker tweeted yesterday, asking Zomato and its CEO Deepinder Goyal to stop advertising on ‘hate-espousing’ news channels such as Republic TV. Zomato replied to her tweet; it said it doesn’t ‘endorse any content except its own’, but will look into it.
This exchange wasn’t well-received on Twitter, where a sizeable number of users began to call for Zomato’s boycott. Soon, they were deleting the app, cancelling their Zomato Gold memberships and leaving low ratings with poor reviews on Google Play and Apple app stores. Quite a few even posted videos of them ‘boycotting Zomato’.
So far, Zomato has not released any further statement about this issue. 
Campaign India

Related Articles

Just Published

2 hours ago

Apac Effie Awards 2021: 22 from India on jury

They join Dentsu's Ashish Bhasin who is jury chairman and Shubhranshu Singh of Royal Enfield who is among the jury heads

4 hours ago

John Hegarty: Agency craft is in decline

Writing skills are "deplorable" and the best work in the last 18 months came from the in-house team at Oatly, according to the 'H' in BBH