Three Fourth Solutions has secured the digital and creative mandate for NSHM Knowledge Campus, an educational institution based in eastern India. The appointment positions the agency as the lead partner responsible for shaping and executing NSHM’s digital presence across key online platforms, reinforcing the institution’s outreach to prospective students, parents and wider academic stakeholders.
As part of the mandate, Three Fourth Solutions will manage NSHM’s social media strategy and execution across Facebook, Instagram and LinkedIn. The scope includes creative campaign development, digital communication planning, content ideation and day-to-day execution. The agency will be tasked with ensuring consistency of messaging and visual identity across all digital touchpoints, aligning communication with NSHM’s academic positioning and long-term brand objectives.
The digital strategy will centre on presenting NSHM’s academic offering, campus life, infrastructure, student achievements and industry-linked programmes through structured and relevant content. Storytelling will be used to translate institutional strengths into formats suited to social and digital platforms, with an emphasis on clarity, engagement and audience relevance. The approach aims to balance information-led communication with creative formats that support reach and interaction.
NSHM Knowledge Campus has a track record spanning more than two decades and offers programmes across management, media, technology, health sciences, hospitality and design. Its education model focuses on experiential learning and skills development, supported by industry-integrated curricula and infrastructure aligned to global standards. Through this partnership, NSHM is seeking to strengthen its digital visibility and ensure its messaging reflects both academic depth and career readiness.
The mandate reflects a broader trend among educational institutions to prioritise digital-first marketing and communication. With students increasingly researching courses and campuses online, the role of social media and content-led campaigns has become central to institutional branding. For NSHM, the collaboration is intended to create a more structured and recognisable digital footprint across national markets.
Commenting on the partnership, Sandip Kumar Banerjee, chief advancement officer at NSHM Knowledge Campus Durgapur, said: “At NSHM, our mission has always been to provide students with a learning environment that pushes boundaries and encourages real-world thinking. Strengthening our digital presence is an essential part of this journey as it allows us to connect with today’s learners in meaningful and relevant ways. Partnering with Three Fourth Solutions helps us present our vision, values, and academic strengths to a wider audience with clarity and creativity.”
From the agency perspective, Siddhant Jain, partner at Three Fourth Solutions, highlighted the strategic intent behind the mandate. “NSHM is a forward-thinking institution that blends academic excellence with industry relevance. Our aim is to translate that spirit into a strong digital narrative through consistent content, impactful campaigns and fresh creative ideas. We look forward to building a digital ecosystem that reflects NSHM’s commitment to innovation, opportunity, and student success,” said Jain.
For Three Fourth Solutions, the win strengthens its footprint in the education sector and adds to its full-stack marketing credentials. The mandate underscores the growing role of integrated digital and creative services in building sustained engagement and brand recall within the higher education category.
