The third edition of the Olive Crown Awards will be hosted in March 2013 in Mumbai. The Awards were launched at the Goafest 2011 and the second edition was hosted in Mumbai.
Srinivasan Swamy, president, International Advertising Association, India Chapter, said, “There has been widespread acceptance for these awards as corporates see the green message as a key differentiator in a competitive environment.”
On the presenting sponsor, Swamy added, “I am pleased to confirm that 9X Media would be our principal sponsor once again. This is a measure of the success of this award and the commitment of the sponsor.”
Pradeep Guha, chief executive officer, 9X Media, said, “The Olive Crown awards are not just a salute to creativity in the green space, they are a measure of the advertising industry’s seriousness to get the green message on top of the strategic agenda. We are happy with the way the awards were conducted last year, and our association with Olive Crown mirrors our own commitment to the social space.”
The Awards are for creative excellence in communicating sustainability - communication that projected advertisers’ activities in any area that saved energy, contributed to a cleaner environment or positioned them as custodians of brand Earth. Advertising appearing in the calendar year 2012 would be eligible to enter. The call for entries would go out on 1 January 2013. There would be no entry fee.