Campaign India Team
Apr 07, 2025

Adani Group wins four Olive Crown awards

The group's Pankha campaign film receives the best film award in TV/Cinema (Corporate) and Digital categories.

A still from the campaign ad 'Pankha'.
A still from the campaign ad 'Pankha'.

The Adani Group has won four gold awards at the IAA Olive Crown Awards 2025 that honour creative messaging that promotes sustainability. 

The Group was honoured with the award for the 'Corporate Social Crusader of the Year', and the 'Green Advertiser of the Year' and its ad film Pankha received two gold awards as the best film in the categories, 'TV/Cinema (Corporate) and Digital' by the Olive Crown Awards, which solely recognises and celebrates creative excellence in communicating Sustainability.

Pranav Adani, director, Adani Group, said, “Our green initiatives demonstrate our businesses' critical role in safeguarding the planet for future generations. We are committed to renewable and sustainable energy.”

The 'Pankha' campaign film captures the Adani Group’s environmental and social responsibility initiatives. The campaign stresses the importance of clean energy and the positive impact it has on communities across India. 

The IAA Olive Crown Awards are hosted by the International Advertising Association (IAA), a global body comprising advertisers, brand marketers, and media. Attended by government officials as well as industry leaders, this year's awards event was conducted in Mumbai recently. 

The awards recognised Adani Group’s initiatives in the areas of sustainable infrastructure and renewable energy. The group's environmental responsibility initiatives cut across energy, transport, logistics, and consumer services. 

Aman Kumar Singh, president and head of strategy and chairman’s office and group head - corporate brand custodian, said, “This film goes beyond the scale, size, and speed of the Adani Group, highlighting the impact the Group is creating in the lives of common people."

 

Source:
Campaign India

Related Articles

Just Published

7 hours ago

Spotify tunes up for programmatic advertising push

With The Trade Desk tie-up and new AI tools, the streaming platform positions premium audio as a measurable, scalable rival to social and video.

7 hours ago

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Cheil India’s musical push for Galaxy F36 5G makes AI sound playful and personal—but leaves older consumers out of the chorus.

7 hours ago

AI storm: Will agencies sink or soar?

With Meta promising near-automatic campaigns, agencies face a reckoning: adapt AI as partner, or risk being sidelined by platforms.

8 hours ago

Cindy Rose’s debut message to WPP staff: ‘Super-exci...

New CEO invited staff to a global town hall on September 4 in a video address.