TEQUILA\India creates ‘humannequins’ for Allen Solly

TEQUILA\India recently ran an “outdoor” campaign for Allen Solly, using “hummannequins” – human mannequins.Using the idea of ‘flash mobs’, the brand played out a freeze act with the help of live models dressed in the latest Allen Solly attire, in malls and high streets across the country.  The performance was repeated many times during peak weekend shopping traffic in Bengaluru and Delhi.

by Campaign India Team