Strawberryfrog India has won the creative duties of Xylys from the Titan Company, following a multi-agency pitch.
Prior to this, Wieden+Kennedy handled the account.
According to a statement from Strawberryfrog, "The brand is looking for a fresh perspective and has turned to the agency because of its unique cultural movement model."
Titan's Xylys range of watches starts at Rs 9,000 and was launched in 2006.