Solutions Digitas splits into two separate agencies

Publicis Groupe has announced the split of Solutions Digitas into two separate, stand-alone companies -- Digitas India and Solutions India. While Digitas India will specialise in digital creative, technology, strategic planning and CRM services, Solutions India will deal with retail and experiential marketing services.

Commenting on the development, Vincent Digonnet, president of network operations, APAC, Digitas said, “Our digital communication in India has reached a point where it needs to be focused in a specific and specialized entity to deliver the results expected by both our multinational and national clients. By officially declaring the purpose and focus of Digitas India, we are further strengthening our network offering and establishing a clear accountability to ourselves and our clients. Furthermore, we already are one of the top three digital agencies in the market in size, and we need to start being recognized as such.”

Both the companies will operate as stand-alone, yet complementary agencies within the VivaKi portfolio with separate profit and loss accounts. Kanika Mathur will head both the entities as president, and will report to Digonnet. 

Sharing her thoughts on the group’s plans to have two stand-alone units, Mathur explained, “We saw a huge growth in the marketing services as well as digital and CRM space. So, we felt that it would be important to give both the entities an identity and focus which prompted us to have separate Profit and Loss statements.”

“We expect a 30-40 percent year-on-year digital spending growth in India. It’s an exciting time for our industry and we are prepared to meet the challenges and champion the opportunities that come with being in a dynamic and growing digital market,” she added.