Publicis Groupe India has announced the appointment of Amaresh Godbole as CEO, digital technology business.
Godbole will be leading the Groupe’s digital experience and technology agencies Digitas India and Indigo Consulting. His mandate also includes scaling up the Publicis Commerce D2C offering. He will report to Anupriya Acharya, CEO, Publicis Groupe South Asia.
He moves after a two-year stint with Google where he was head of creative and capability. Prior to this, he was CEO, Digitas India.
Acharya said, “The last two years have seen an acceleration in technology adoption and companies across sectors are grappling with the need to deliver more contemporary customer experiences and improve critical business processes. We have an opportunity to accelerate further our unique digital technology offerings in India and unlock new avenues, bringing in exponential growth for clients. In Amaresh, we have someone who deeply understands the Publicis way of working and also brings an outside-in view of technology trends and the wider industry from his time with Google.”
Godbole added, “In Digitas, Indigo Consulting and the Publicis Commerce teams, the Groupe has formidable technology transformation offerings. I hope to use the unique vantage point this role offers to find synergies and reimagine our combined go-to-market strategy in light of emerging client segments and technology opportunities such as Web3 and D2C. The Groupe’s Power of One approach will ensure we can offer these capabilities to all Publicis Groupe clients in India. On a personal note, Publicis Groupe has been like a second home for me and I’m excited to be back amongst people I’ve known and respected for a long time."