crm
Marketing VP Santosh Iyer elevated as after-sales head at Mercedes-Benz India
Event communications head Amit Thete to helm marketing and CRM; Shekhar Das Chowdhury to lead corporate comms
'Coupons and discounts will not make them stick'
Coffee Day Global's Bidisha Nagaraj on the brand's agenda, a new CRM system and 'enhancing' its app
Euro RSCG 4D president Rajesh Bhatia quits
Bhatia joined Euro RSCG in 2007 from Digitas to set up the former's marketing services and digital brand in India
Solutions Digitas splits into two separate agencies
Solutions India and Digitas India will continue to be a part of the Publicis Groupe, but as stand-alone, yet complementary agencies within the VivaKi portfolio
Swati R promoted to vice-president at Solutions I Digitas
Marketing services company Solutions I Digitas has promoted Swati R to the position of vice president, customer relationship management (CRM). In this new role, she will be responsible for conceptualization and setting up of programmes, managing of programme operations, data analytics, strategic inputs on course corrections and programme enhancements.
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