technology

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M&A activity in marketing sector grows by 16 percent in 2019
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Oct 23, 2019

M&A activity in marketing sector grows by 16 percent in 2019

Dentsu leads the pack in the first nine months of 2019. The big six holding companies acquired fewer than half the number of agencies they bought last year.

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iPhone 11 cakes off the misery that comes its way
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Oct 07, 2019

iPhone 11 cakes off the misery that comes its way

Watch the film by Apple India here

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Facebook finds fresh Microsoft/Sony data breach amid new privacy standards
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Jul 25, 2019

Facebook finds fresh Microsoft/Sony data breach amid new privacy standards

FTC confirms $5bn Facebook fine, criticises the company's 'deceptive' behaviour, and announces it is suing Cambridge Analytica.

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Cannes Lions 2019: 'Move US$19 bn from technology to creativity'
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Jun 18, 2019

Cannes Lions 2019: 'Move US$19 bn from technology to creativity'

In the first of its creativity sessions at Cannes Lions 2019, Jay Pattisall, principal analyst, Forrester Research, Laurent Faracci, EVP of global category developmentm RB Health, Kimberley Gardiner, VP and CMO, Mitsubishi Motors North America, Inc. and Jeff Robertson, CMO, Blue Shield of California discuss the value of agency creativity

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'We are preparing for hyper-personalisation on the large screen': Nikki Mendonca, Accenture
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Mar 04, 2019

'We are preparing for hyper-personalisation on the large screen': Nikki Mendonca, Accenture

In an interview with Campaign India, Nikki Mendonca, president, Accenture Interactive Operations steers the conversation towards marketing investments that has a direct linkage to sales.

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Mark Pritchard on Gillette: Necessary to have a hard conversation
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Feb 21, 2019

Mark Pritchard on Gillette: Necessary to have a hard conversation

Despite the heat generated by the recent Gillette campaign, P&G's global chief brand officer, says that it's necessary to have a hard conversation.