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WPP continues AI overhaul with $400-million Google ...
WPP’s deal with Google ramps up its AI capabilities as new CEO Cindy Rose moves to catch competitors and speed campaign production.
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Consumer health giant Kenvue begins global agency ...
The review is intended to “reduce complexity, improve execution and accelerate growth,” says a company spokesperson.
WPP CEO Cindy Rose: All employees must become 'AI ...
Rose is 'charismatic' and has made a 'positive first impression', according to one WPP exec.
Lions parent company to acquire The Effies
“The coming together of Lions and Effie is a powerful testament to the fact that effectiveness and creativity in marketing are inextricably linked,” said Ascential CEO Philip Thomas.
Can you buy good content from a creative agency?
While many ad agencies claim to have deep expertise in content strategy and creation, there are few that can actually deliver against it, says Meredith Xcelerated Marketing's EVP
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