retail
When the sellers of joy become its custodians
Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.
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Nike and Skims debut athleisure line with a star-studded campaign
After months of delays, the athletic wear giant is betting big on Kardashian’s star power to jumpstart lagging sales and claw back ground in the cutthroat activewear market.
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80% Indian shoppers discover new products through social media: Study
Influencers, short-form videos, and messaging have been disrupting how offline retailers sell and scale in India, finds latest study by Meta.
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Silence, delivered daily
Milkbasket’s new campaign pokes fun at everyday disruptions, positioning silent 7AM grocery drops as a fix for fractured me-time.
Choice fatigue hits: 78% of Indian shoppers overwhelmed online
The joy of retail serendipity is fading—61% now shop online for convenience, while 36% miss the thrill of unexpected finds, says Criteo report.
Retail gets a sixth sense with Britannia A-Eye
Powered by Google Gemini, it lets visually impaired shoppers navigate stores independently—proof that inclusive tech can also be good business.
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