retail
.jpg&h=268&w=401&q=100&v=20250320&c=1)
We Are Expecting campaign anchors AllThingsBaby’s Mumbai launch
The company marked its Mumbai flagship opening with an experiential campaign designed to mirror the emotional journey of modern parenthood.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The ‘green’ cost of FOMO
How short-term sales spikes, such as Black Friday, are rewiring consumer behaviour.
.jpeg&h=268&w=401&q=100&v=20250320&c=1)
The growing siren call of Black Friday
How an American holiday won the hearts of Indian consumers.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Nupur Sarda joins Forest Essentials as head of retail marketing
She takes on this role after an eight-year tenure at Vahdam India.
When the sellers of joy become its custodians
Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.
.png&h=268&w=401&q=100&v=20250320&c=1)
Nike and Skims debut athleisure line with a star-studded campaign
After months of delays, the athletic wear giant is betting big on Kardashian’s star power to jumpstart lagging sales and claw back ground in the cutthroat activewear market.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
