retail
MyTrident eyes larger slice of India's INR 45,000-crore home furnishing market as it expands to B2C
CEO Rajneesh Bhatia sits down with Campaign to discuss the brand's omni-channel growth strategy, expanding its B2C presence, and leveraging Trident Group's offline strength for success.
Mira Kapoor seeks to spark honest conversations for Akind skincare brand
She wants to capture user attention by having authentic chats with buyers rather than bank on her celebrity status.
BrandZ report 2020: HDFC Bank retains top spot
No change in the top three; Asian Paints only new entrant in top five most valuable brands
Ayushmann Khurrana cons his family into a shopping trip
Watch the film conceptualised by Ogilvy here
Reliance Fresh hires Leo Burnett and Indigo consulting
The agencies will handle the creative and digital mandate respectively
Wellness Forever awards creative mandate to Underdog
The account was won post a multi-agency pitch
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