PayPal’s global media account awarded to Publicis Groupe

A search that started in April has ended in another win for Publicis Groupe, as the holding company has won the global media account for PayPal.

WPP’s GroupM had held the PayPal media account since late 2023, but apparently resigned the account in April, which set off a review for a new agency.

The win comes after a competitive review, run by Consello. Publicis already had PayPal’s creative, run by BBH USA, so this consolidates the business under one roof. 

Moving forward, Publicis Groupe will be responsible for handling PayPal’s media strategy, planning and buying across key global markets. 

This is another win for Publicis as consolidation continues to disrupt the industry. It gained a media buying contract from Mars and earlier in the year landed the North America media contract from Coca-Cola, as well as business from Paramount.

Publicis did not comment on the win. WPP had no comment on the matter, either. 

Earlier today, Publicis Health announced its intent to acquire P-value Group, a full-service medical communications group serving life sciences clients.

The company revealed a 5% rise in PayPal-branded checkout volume during the second quarter—down from a 6% increase in Q1. Chief executive officer Alex Chriss pointed to uneven macroeconomic conditions and softer spending at tariff-affected businesses, notably Asia-based merchants, on a call with analysts.

Despite these headwinds, PayPal reported a 7% year-on-year increase in second-quarter transaction margin dollars, reaching $3.84 billion. Adjusted net income climbed to $1.37 billion, up 10% from the previous year. Chriss described it as a quarter of “profitable growth,” highlighting gains across strategic priorities.

PayPal has raised its full-year adjusted earnings forecast to between $5.15 and $5.30 per share, compared to an earlier range of $4.95 to $5.10. Total payment volume stood at $443.5 billion for Q2, surpassing analyst expectations of $435.7 billion.

In recent updates, the San Jose-based firm launched a platform enabling global transactions via domestic digital wallets and introduced support for over 100 cryptocurrencies.Yesterday, the company announced that it was stepping into the crypto world, launching Pay With Crypto, powered by PayPal, which connects merchants to a $3-trillion-plus market by enabling instant crypto to stablecoin or fiat conversion, according to a statement by PayPal.

PayPal also operates the pay app Venmo as well as Xoom and Zettle. A new credit card was also rolled out in June to boost offline payment capabilities. 

- This article originally appeared in Campaign US, but was updated with additional information for Campaign India's readers.