Men’s comfort wear brand XYXX has got marketing veteran Shripad Nadkarni on board as its mentor and investor.
Nadkarni is the founder of Maverix Platforms and has had stints with Johnson & Johnson, Coca Cola and several start-ups.
Yogesh Kabra, founder, XYXX, said, “Shripad is a force to reckon with in marketing and brand building so it is our honour and pleasure to have him in our corner. He is known for his fearless experiments with the brands he is affiliated with and we are excited to have him help build brand XYXX."
Nadkarni added, "Yogesh and team are building a sound and scalable business and brand. My goal is to help build a disruptive and memorable brand narrative while accelerating business growth."