Campaign India's countdown to the end of the decade will feature leading names from the marketing and communications fraternity. We ask senior executives from the advertising, marketing and media fraternity about the last 10 years and the year to come.
Here's what Joseph George, founder and chairman, Tilt Brand Solutions, had to say:
One piece of work created by a competitor in the last decade that you wish you had created/worked on?
India - Ceat: Streets filled with idiots.
International - Under Armour: It's what you do in the dark that puts you in the light.
If hindsight is 20/20, what is the one thing that you could have done differently in the last decade?
Personal - Fooling myself into believing that cutting down on smoking was a close second to stopping smoking.
Professional - Taken the initiative to work closely with other agency CEOs of the industry.
One skill that you would want to pick up in 2020 and why?
Personal - To NOT wake up before my alarm goes off!
Professional - To write more frequently than I currently do.