Campaign India's countdown to the end of the decade will feature leading names from the marketing and communications fraternity. We ask senior executives from the advertising, marketing and media fraternity about the last 10 years and the year to come.
Here's what Kunal Jeswani, CEO, Ogilvy India had to say.
One piece of work in the last decade that you wish you had created/worked on?
The 2019 German Rail campaign by Ogilvy Germany. It is a stunning campaign. A brilliant idea with data, technology and customisation beautifully built into the heart of the campaign. Brilliantly executed. I absolutely love it, I am envious of it and I wish I had worked on it.
If hindsight is 20/20, what is the one thing that you could have done differently in the last decade?
I could have learnt more. I should have learnt more. I've spent too much time over the last decade doing things and too little time learning. I need to read more. I need to invest in my own learning more. Taking that forward to my role at Ogilvy, I should have spent more time, energy and money in the training of our people. We simply have not done enough.
One skill that you would want to pick up in 2020 and why?
I'd say the one area I want to learn more about is Ecommerce Marketing. I'd like to dive into it and really get my hands into the guts of it.
The global CEO talks about his vision for GroupM, why TV is still 'best place' to reach people at scale, the responsibility inherent in GroupM's size, how easy it was to dismiss Nick Emery and the outlook for 2021