'I should have moved to the media space earlier': PHD's Shavon Barua

Campaign India's countdown to the end of the decade will feature leading names from the marketing and communications fraternity. We ask senior executives from the advertising, marketing and media fraternity about the last 10 years and the year to come.

 

Here's what Shavon Barua, chief client officer, PHD India, had to say.

 

One piece of work created by a competitor in the last decade that you wish you had created/worked on?

 

To be very honest, a lot of work that we have created at PHD India have been Industry Firsts. In fact, we’ve been punching well above our weight over the last few years in the work we’ve done for HP, Volkswagen Group, SC Johnson, HSBC and Vivo, winning numerous awards for it too. Therefore, it’s not a case of “could have, should have” but rather, “been there, done that”.

 

If hindsight is 20/20, what is the one thing that you could have done differently in the last decade?

 

 

One skill that you would want to pick up in 2020 and why?  

 

'Making the client say yes to increased agency retainer fees': Rediffusion's Navonil Chatterjee

 

'Should have spent more time, energy and money in the training of our people': Ogilvy's Kunal Jeswani

 

'An ad that changed the way the world saw people who are differently abled': W+K's Gautham Narayanan