LT Foods Ltd has appointed Ritesh Sud as chief marketing officer – India & Far East, signalling a sharper focus on brand-led growth and consumer-centric transformation.
In his new role, Sud will lead strategic initiatives aimed at strengthening market leadership, expanding into high-growth categories and translating brand strategy into measurable business outcomes across India and the Far East. His mandate includes building strong, differentiated and scalable brands, enhancing brand equity, driving premiumisation and unlocking new growth opportunities across categories and consumer segments.
The role also covers innovation-led go-to-market strategies and improving marketing effectiveness across consumer touchpoints. Sud will work closely with regional leadership teams and cross-functional stakeholders, reporting to Ritesh Arora, ceo – India & Far East, LT Foods.
Sud brings over 20 years of FMCG experience, with a track record of managing and growing established brands. An MBA graduate from the Institute of Management Technology, Ghaziabad, he has previously worked on brands such as Tata Tea, Himalayan, Happydent, Centre Fruit and Alpenliebe Juzt Jelly.
Prior to joining LT Foods, Sud served as vice president (marketing) – national brands, packaged beverages at Tata Consumer Products Limited. During his tenure, he led portfolio growth and implemented AI-led marketing campaigns that received industry recognition. Earlier, as associate director – marketing at Perfetti Van Melle, he managed key confectionery brands and played a central role in scaling them. His work on Alpenliebe Juzt Jelly included leading its national launch and contributing to the development of the jelly candy category in India.
Ritesh Arora, ceo – India & Far East, LT Foods Ltd., said, “We are delighted to welcome Mr. Ritesh Sud to the LT Foods family. His appointment comes at a pivotal time in our growth journey as we continue to further sharpen our consumer focus and scale our brands across key markets. His rich experience in building purpose-led brands, coupled with his strong understanding of digital-first and innovative brands, will play a critical role in strengthening our marketing capabilities and accelerating our next phase of growth.”
Sud added, “I am delighted to join LT Foods, a company that is trusted by millions of consumers globally. My joining comes at a time when LT Foods is well-positioned to capitalise on emerging opportunities across categories and markets. The priority will be to align brand strategy closely with business outcomes, drive execution excellence, and create sustained momentum across key growth drivers.”
LT Foods operates in the global FMCG sector with a strong presence in specialty rice and rice-based foods, distributing products across more than 80 countries including India, the U.S., U.K., Europe, the Middle East and the Far East. Its flagship brands include Daawat and Royal, with the company also expanding into organic and future-focused food categories.
The company reported consolidated revenue of around INR 8,773 crore in FY’25, with a five-year revenue CAGR of 16% and PAT CAGR of 21%. Its ‘Farm to Fork’ model, supported by global supply chain hubs, automated processing units and a network of over 2,000 distributors, underpins its scale and reach.
