Schwarzkopf Professional has unveiled its new India campaign for the OSiS+ styling range, centred on the concept of being ‘moment-ready’ at all times. Fronted by actor Jim Sarbh, the campaign extends the brand’s salon expertise into everyday consumer routines, positioning professional styling as an adaptable solution for changing lifestyles and spontaneous moments.
The campaign is built around the idea that styling is no longer confined to a fixed routine or a single look. Instead, it reflects a growing consumer preference for products that can adapt quickly to different situations, whether transitioning from work to social engagements, attending unexpected meetings or managing long days on the move.
By selecting Sarbh as the face of the campaign, Schwarzkopf Professional aims to reinforce the message that personal style is fluid and constantly evolving. Known for his distinctive and unconventional approach to fashion and grooming, Sarbh embodies the campaign’s positioning of styling as a mindset rather than a rigid process.
Launched across social and digital platforms, the campaign captures a series of everyday transitional moments where consumers need to look presentable without extensive preparation. The communication focuses on the ability of OSiS+ products to deliver professional-quality styling results quickly, allowing users to refresh or change their look with minimal effort.
The campaign draws on Schwarzkopf Professional’s heritage in salons and backstage styling environments. Through OSiS+, the brand seeks to translate professional-grade performance into products suitable for daily use, with formulations designed to work across Indian hair types and weather conditions.
A key message within the campaign is adaptability. The OSiS+ range is positioned as capable of maintaining performance through humidity, long hours and changing environments while offering flexibility for restyling throughout the day.
The campaign highlights several hero products within the range. Flexwax is presented as a styling product offering flexible hold and a natural finish, allowing users to reshape hairstyles as needed. Dust It, one of the brand’s established products, is promoted for adding volume and texture. Mess Up is designed to create matte, textured looks, while Bounty Balm focuses on enhancing curls and managing frizz in humid conditions.
Through these products, Schwarzkopf Professional aims to address a growing demand for styling solutions that balance performance with ease of use. The campaign positions professional styling as practical and accessible rather than reserved for special occasions or salon visits.
Jim Sarbh said, “What I like about OSiS+ is that it brings professional control into your everyday routine without making it feel complicated. You can quickly reset your hair between plans, switch things up depending on where you are going, and keep it feeling effortless. It fits into real life, rather than asking you to stop and style.”
Kartik Kaushik, country head and general manager, Henkel Consumer Brands – India & South Asia, said, “OSiS+ has always been a market leader in professional styling, trusted by hairdressers globally. In India, we are seeing a consumer who is constantly moving between moments and expects products that can keep up. With OSiS+, we are extending our salon expertise into everyday routines, offering fast, versatile solutions that deliver consistent results across hair types, climates, and occasions. Partnering with Jim Sarbh helps us bring this ‘moment-ready’ mindset to life in a way that is both contemporary and culturally relevant.”
Deepak Jalhan, meister, Hair Artist Kollektiv at Schwarzkopf Professional, added, “Today’s consumer is looking for styling that is quick, versatile, and suitable for different moments of the day. The focus is no longer just on achieving a perfect finish, but on balancing high performance with effortless style. With OSiS+, you get professional-grade control and texture that works effortlessly across hair types, making it easy to restyle, refresh, and create looks that feel natural and lived-in.”
With the ‘Moment-Ready’ campaign, Schwarzkopf Professional continues to position OSiS+ as a styling range designed for modern lifestyles, combining salon-grade performance with flexibility and convenience for everyday use.
