Advertising In-Depth
Nikita Mishra
Jul 17, 2025

Mark Penn’s challenger playbook: Cockroach DNA, pickleball and a $5 billion bet

At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in marketing.

Mark Penn (r) with Campaign's Nikita Mishra (l) at Sport Beach, Cannes

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