ai

Jul 15, 2024

Union budget 2024: Ad industry experts share their expectations

SOUNDING BOARD: With the Union budget 2024 approaching, Campaign speaks to industry experts about their hopes for increased government support to drive growth and innovation in the advertising and marketing sector.

Jul 04, 2024

As Google explores AI-powered search, doing nothing isn’t an option

With rumours circulating that users will have to pay to use Google Gemini’s AI-powered search, experts attempt to answer some key questions. Namely, how will this impact the future of search and does its potential create an opportunity for brands?

Jul 02, 2024

How Cannes jury presidents judged AI

Despite all the hype about AI-created campaigns, jury presidents say the technology had a minimal influence on award-winning work this year.

Jun 19, 2024

Havas pushes integration, invests $430 million in AI and tech

French agency group’s moves come ahead of possible stock market float.

Jun 11, 2024

A true union between humans and machines can have a multiplier effect on creativity

Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity in the age of AI. Omnicom's John Wren continues the series.

Jun 08, 2024

We can be better with AI, but we must be better than AI

Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity – now and in the coming age of artificial intelligence. Havas' Yannick Bolloré offers his view.