ai
OpenAI launches ChatGPT 5.1; here is how it is set to benefit brands
OpenAI launched today its latest upgrade to its language model GPT-5 with GPT 5.1 Instant and GPT 5.1 Thinking. These upgrades are focussed on increased intelligence, improved instruction following, and a more conversational style. The update is rolling out gradually, starting with paid users.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
BombayDC develops AI-driven, school-aligned exam prep app for UPRIO
The app streamlines after-school learning through a classroom-aligned digital experience.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Star Health introduces AI-led campaign redefining insurance narratives
The campaign integrated technology and creativity to present relatable, contemporary stories about health insurance.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Nilkamal focuses on its core, the OG plastic chair and gets contextual with elections
Nilkamal and The Womb have released an AI-generated film that celebrates the brand’s legacy and its iconic plastic chair.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Raymond celebrates 100 years with AI-powered cinematic tribute film
Marking its centenary, Raymond and Marketing Mojito have collaborated on a generative AI-powered film that redefines heritage brand storytelling.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Star Health unveils AI-driven campaign reimagining insurance storytelling
The gen AI-powered campaign blends technology and human emotion to redefine health insurance communication.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
