ai
OMD MudraMax launches AI-backed media buying tool
Bingo aims to help marketers achieve brand and sales goals by identifying platforms and optimising media spends in a transparent and open manner without human intervention
The Trade Desk incorporates identity and first-party data into Solimar trading platform
The adtech giant's trading platform adds customer-data management capabilities in its biggest upgrade to date
Opinion: Cyber coaxing - nudge strategies in the age of AI
AI based nudges would be even more powerful levers to modify behaviour
"There are many who are hoping AI is just a fad that'll go away"
With the increasing usage of MarTech, "the role of marketing managers is now about metrics and strategy and not about promotions and creatives," says Rajkumar Venkatesan, professor of business administration, Darden School of Business in a conversation with Campaign India
Opinion: AdTech trends that your brand could benefit from
How can brands leverage AdTech innovations to win over consumers
“The future is Vivendi. And the past is Martin Sorrell”: Jacques Séguéla
At the age of 85, advertising legend, Jacques Séguéla, who claims that his English is French, continues to serve as a creative consultant and a member of the Havas Global Creative Council. In an interview with Campaign, during his recent visit to India, Séguéla has many words of caution and sagely advice to a world dominated by technology.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
