ai

Feb 07, 2024

Omnicom meets 2023 guidance, eyes investments in AI

CEO John Wren resists pegging a number to Omnicom’s AI investment after a series of announcements from his peers

Feb 07, 2024

Verdict on WPP’s AI pitch to investors: ‘If only the company were growing more strongly’

Campaign reports from capital markets day where WPP presented to investors

Feb 01, 2024

Arthur Sadoun: ‘AI is at the service of our people, it will help our people grow’

Publicis CEO Sadoun and chief strategy officer Carla Serrano tell Campaign the group's brave new AI world will be populated by people, not just bots

Jan 25, 2024

Google unveils its first AI-powered search ad features

Gemini’s first integration automatically generates relevant content for advertiser’s creative and performance assets, including images, headlines, descriptions and keywords

Jan 12, 2024

Publicis Groupe 'Wishes for 2024' features AI-powered personalised messages

The films feature Arthur Sadoun’s AI twin and a skydiving Maurice Lévy

Jan 03, 2024

92% consumers want urgent regulation of AI: Cheil India report

The report outlines what Indian consumers feel about the transformative powers of AI while shedding light on their fears and expectations from it in 2024