ai
Marketers using experiments doubled from 18% to 36% last year
While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers still lack a complete view of ROI.
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Are brands right to allow machines to handle customer service?
While AI offers efficiency, many still prefer human interaction for complex customer service issues, prompting questions about a balanced approach that combines technology with empathy.
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Zuckerberg says AI could ‘redefine’ Meta’s ad business
Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle the rest.
Fantasy sports AI models extend beyond gaming: Whitepaper
Columbia University professor Vishal Misra’s whitepaper on fantasy sports shows its relevance across diverse fields including data science, talent management, physical sports, and economy.
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AI, copyright, and creativity: The fine line between innovation and exploitation
With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland faces the challenge of integrating AI while respecting copyright, originality, and the livelihoods of creators.
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Havas invests in Ostro's AI platform
This investment in the AI-led platform will support Havas Health Network, boost Havas Creative and Media Networks, and refine the agency's media precision.
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