ai
OpenAI launches ChatGPT 5.1; here is how it is set to benefit brands
OpenAI launched today its latest upgrade to its language model GPT-5 with GPT 5.1 Instant and GPT 5.1 Thinking. These upgrades are focussed on increased intelligence, improved instruction following, and a more conversational style. The update is rolling out gradually, starting with paid users.
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Star Health introduces AI-led campaign redefining insurance narratives
The campaign integrated technology and creativity to present relatable, contemporary stories about health insurance.
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Nilkamal focuses on its core, the OG plastic chair and gets contextual with elections
Nilkamal and The Womb have released an AI-generated film that celebrates the brand’s legacy and its iconic plastic chair.
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Raymond celebrates 100 years with AI-powered cinematic tribute film
Marking its centenary, Raymond and Marketing Mojito have collaborated on a generative AI-powered film that redefines heritage brand storytelling.
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Star Health unveils AI-driven campaign reimagining insurance storytelling
The gen AI-powered campaign blends technology and human emotion to redefine health insurance communication.
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ReBid launches its in-house AI creative studio
The agency has appointed Arnab Karmakar as head of Creative AI to lead the operations.
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