ai
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Why L’Oréal’s CMO is betting on startups to keep the world’s biggest beauty brand ahead in innovation
To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.
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Thomas Cook India introduces TACY as AI digital brand ambassador
The new AI-generated digital avatar signals a broader shift towards technology-led customer engagement.
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BirlaNu debuts AI-driven brand film reimagining the meaning of home
Its first AI-driven brand film positions the home as a symbol of pride and emotional value for families.
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Gutenberg’s AI pivot sets up a new agency model as industry pressures deepen
It has partnered with CambrianEdge.ai, advancing its two-year shift into an AI-powered, pod-based agency model.
Why LLMs should be “decolonised”
LLMs today need to speak a variety of languages, not just English with an accent.
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Avaada sheds light on the dark side of the data centre
Visualising the energy cost of curiosity, its latest campaign links innocent queries to grid failure in a power-hungry digital economy.
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