ai
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Thomas Cook India introduces TACY as AI digital brand ambassador
The new AI-generated digital avatar signals a broader shift towards technology-led customer engagement.
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BirlaNu debuts AI-driven brand film reimagining the meaning of home
Its first AI-driven brand film positions the home as a symbol of pride and emotional value for families.
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Gutenberg’s AI pivot sets up a new agency model as industry pressures deepen
It has partnered with CambrianEdge.ai, advancing its two-year shift into an AI-powered, pod-based agency model.
Why LLMs should be “decolonised”
LLMs today need to speak a variety of languages, not just English with an accent.
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Avaada sheds light on the dark side of the data centre
Visualising the energy cost of curiosity, its latest campaign links innocent queries to grid failure in a power-hungry digital economy.
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Instagram expands creator reach with translations and local fonts
The new features are meant to help Indian creators reach wider audiences while preserving authentic expression.
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