ai
Cannes Lions tightens reins as AI blurs boundaries
After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.
Adgcraft’s new AI vertical bets on India’s innovation surge
As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.
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Adobe’s APAC CMO: ‘There is a balance between automation and creativity that is really important’
Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.
Cannes Lions, AI, and the integrity reckoning
The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?
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X retires ‘unnecessary’ ads hashtag to help eradicate spam
Ads on X will be processed by AI.
Microsoft AI CEO: Bigger organisations are ‘starting to feel the pressure’ from AI
Mustafa Suleyman was joined on the stage at Cannes by Colleen DeCourcy to discuss how AI will democratise creativity and the importance of ‘friction’.
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