AI based nudges would be even more powerful levers to modify behaviour
With the increasing usage of MarTech, "the role of marketing managers is now about metrics and strategy and not about promotions and creatives," says Rajkumar Venkatesan, professor of business administration, Darden School of Business in a conversation with Campaign India
How can brands leverage AdTech innovations to win over consumers
At the age of 85, advertising legend, Jacques Séguéla, who claims that his English is French, continues to serve as a creative consultant and a member of the Havas Global Creative Council. In an interview with Campaign, during his recent visit to India, Séguéla has many words of caution and sagely advice to a world dominated by technology.
Vice Media agency wants to use Q to build voice-assisted products that are not perceived as male or female.
We ask industry leaders for a surprising moment from 2018 and a prediction for 2019
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