ai
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Are AR glasses really the future?
Meta recently showed off its prototype for holographic AR glasses and is betting on them being transformational for brands and users. Will this be a revolutionary step for AR or it is it just another hype cycle?
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How AI and algorithms will shape the future of media: Dentsu Media Trends report 2025
The agency's new trends report reveals how 2025 will drive toward a fully addressable, shoppable, and accountable media ecosystem, marking a shift into the 'Algorithmic era of media'.
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Apple Intelligence could change the face of email marketing
But what does it mean for brand marketers and how can they adapt?
Mondelez partners with Accenture and Publicis to launch AI platform
The partnership will enable the FMGC brand to produce tailored text, images, and videos more efficiently.
Britannia partners with Google Cloud and WPP agencies to launch recipe creation platform
The Britannia BourbonIT platform can modify recipes submitted by users, giving innovative ways to enjoy the sandwich biscuit.
Is advertising ready for AI leaders?
AI has climbed the corporate ladder in record time, with some companies already replacing their CEOs with an AI bot. But just how much is the ad industry embracing AI leadership and how much control and responsibility is sensible for AI to assume?
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