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Marketers shift focus from sparkle to substance at SMARTIES 2025
This year’s awards spotlighted a sharper marketing ethos; where AI, inclusion, and measurable impact outshone hype, vanity metrics, and fleeting creative dazzle.
Meta’s next ad frontier: AI meets creators
From AI-dubbed ads to data-driven creator tie-ups, its latest suite blends automation and authenticity to reshape how marketers scale creative output.
Why do we give better feedback to GPT than to people?
Candidness is supposed to be a workplace superpower. Yet somehow, says Publicis' Vini Dalvi, we save our most useful feedback for machines.
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Bachelor pads get a 'Big Billion' reality check
Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.
Amazon launches new AI creative partner in ads console
The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.
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Conversational AI: Why India’s marketers can’t ignore the voice shift
AI-enabled voice assistants are reshaping how consumers shop and search—demanding experiences that are useful, personal, and rooted in local context.
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