ai
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Apple Intelligence could change the face of email marketing
But what does it mean for brand marketers and how can they adapt?
Mondelez partners with Accenture and Publicis to launch AI platform
The partnership will enable the FMGC brand to produce tailored text, images, and videos more efficiently.
Britannia partners with Google Cloud and WPP agencies to launch recipe creation platform
The Britannia BourbonIT platform can modify recipes submitted by users, giving innovative ways to enjoy the sandwich biscuit.
Is advertising ready for AI leaders?
AI has climbed the corporate ladder in record time, with some companies already replacing their CEOs with an AI bot. But just how much is the ad industry embracing AI leadership and how much control and responsibility is sensible for AI to assume?
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Will the rise of AI search challenge Google's dominance?
From SearchGPT to Perplexity, new AI-driven search engines are gaining ground and have the potential to change search behaviour. But will it be enough to disrupt Google’s stronghold on search and search advertising?
Edging towards its golden jubilee, AI and D2C propel Paragon's legacy forward
On the eve of its 50th year, the indigenous footwear company is adopting new-age tech and balancing it with traditional strategies to drive growth in tier 2 and 3 markets.
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