ai
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ReBid launches its in-house AI creative studio
The agency has appointed Arnab Karmakar as head of Creative AI to lead the operations.
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Mphasis launches global campaign redefining AI in enterprise transformation
Mphasis’ new campaign, ‘AI Without Intelligence Is Artificial’, highlights contextual, intelligent AI as the foundation of enterprise transformation.
New eyewear ‘B by Lenskart’ brand launch - Everything you need to know about IPO-bound eyewear company's smart glasses' foray
IPO-bound Lenskart has launched a new brand christened ‘B by Lenskart Smartglasses’
The future belongs to the curious
In an AI-driven industry, FCB's Dheeraj Sinha sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.
Coca-Cola reignites AI ad debate with new holiday campaign
A new version of the classic ‘Holidays Are Coming’ reinforces the brand’s commitment to generative tech and storytelling.
When interesting AI work often gets lost in translation
It is time to reframe AI and why the world’s most transformative technology needs a new language.
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