Campaign India Team
Jan 24, 2023

Pitchfork Partners launches influencer marketing division

The service will span all relevant platforms, including that of Instagram and YouTube, among others

Pitchfork Partners launches influencer marketing division
Pitchfork Partners has launched a specialised influencer marketing division, with an aim to cater to increasing influencer marketing demands of brands and other agencies.
Through this service, the agency will concentrate on content and its amplification through tools like SEO.
It will also simplify and streamline the demand and supply of relevant influencers for brand campaigns, along with strategic brand reputation management.
The division will be led by Instagram influencer Sangya Lakhanpal.
The service will span all relevant platforms, including that of Instagram and YouTube, among others.
Pannkajj D Desai, Chief Operating Officer, Pitchfork Partners, said: “With an influencer
marketing service, we can create much-required synergies for holistic marketing solutions, which are the need of the hour. It will act as a force multiplier for brands as they seek to spread their reach and achieve instant recall. Established brands who were allocating large budgets for celebrity brand ambassadorships will now be able to economise better with influencer marketing. Evolving brands, meanwhile, will be able to grow their reach through smaller budgets, making it a win-win situation for all.”
Campaign India

Related Articles

Just Published

4 hours ago

Ameen Sayani was the man who composed a masterpiece ...

The director and COO, Red FM and Magic FM, embarks on a nostalgic journey, delving into the remarkable legacy of the late Sayani, illuminating how he epitomised radio excellence and fostered a sense of unity among listeners, transcending barriers with the universal language of music

6 hours ago

Buffalo Soldiers launches Eating Potatoes

The film division aims to craft content for TVCs, OTT platform production companies and documentaries

6 hours ago

57% Indian consumers would choose an AI-enabled ...

However, the digital customer experience report underscores the prevailing importance of human interaction over various facets such as decision-making, customer support, and handling returns or cancellations