Pitchfork Partners has launched a specialised influencer marketing division, with an aim to cater to increasing influencer marketing demands of brands and other agencies.
Through this service, the agency will concentrate on content and its amplification through tools like SEO.
It will also simplify and streamline the demand and supply of relevant influencers for brand campaigns, along with strategic brand reputation management.
The division will be led by Instagram influencer Sangya Lakhanpal.
The service will span all relevant platforms, including that of Instagram and YouTube, among others.
Pannkajj D Desai, Chief Operating Officer, Pitchfork Partners, said: “With an influencer
marketing service, we can create much-required synergies for holistic marketing solutions, which are the need of the hour. It will act as a force multiplier for brands as they seek to spread their reach and achieve instant recall. Established brands who were allocating large budgets for celebrity brand ambassadorships will now be able to economise better with influencer marketing. Evolving brands, meanwhile, will be able to grow their reach through smaller budgets, making it a win-win situation for all.”