Crosshairs Communication bags PR mandate for Winston

Crosshairs Communication has bagged the PR mandate for personal care brand Winston. 

 

The agency will be responsible for the brand’s mainline and digital PR duties, as well as its media duties. 

 

The account was bagged post multi-agency pitch. 

 

Stuti Jalan, founder, Crosshairs Communication, said, "The entire strategy will be crafted to connect and engage with a cross-section of audiences leveraging the brand’s legacy. We are honoured to be associated with Winston, a brand that offers a comfortable personal-care regime at home and makes beauty time the effortless caring time. Looking at our team’s experience and knowledge in this industry and differentiated storytelling approach, I’m confident that we will be strengthening the brand's affinity and helping the company in achieving its set ambitions.”