Campaign India Team
Feb 15, 2023

Crosshairs Communication bags PR mandate for Winston

Account won post a multi-agency pitch

Crosshairs Communication bags PR mandate for Winston
Crosshairs Communication has bagged the PR mandate for personal care brand Winston. 
 
The agency will be responsible for the brand’s mainline and digital PR duties, as well as its media duties. 
 
The account was bagged post multi-agency pitch. 
 
Stuti Jalan, founder, Crosshairs Communication, said, "The entire strategy will be crafted to connect and engage with a cross-section of audiences leveraging the brand’s legacy. We are honoured to be associated with Winston, a brand that offers a comfortable personal-care regime at home and makes beauty time the effortless caring time. Looking at our team’s experience and knowledge in this industry and differentiated storytelling approach, I’m confident that we will be strengthening the brand's affinity and helping the company in achieving its set ambitions.” 
 
Source:
Campaign India

Related Articles

Just Published

3 days ago

Verystar’s OmniCRM clinches Tech MVP for 2024

Tech MVP 2024 spotlights this year’s most valuable product, recognised for its game-changing impact on customer relationship management across APAC.

3 days ago

India's print ads thrive amid Diwali's spark

In the festival’s glow, print ads prove resilient, delivering impact and reach that digital alone can't replace.

3 days ago

Alphabet posts 15% revenue increase for Q3

Ad revenue for the quarter came in at $65.85 billion, up about 10.4% year over year.

3 days ago

Dazzle, sparkle, sell: Brands fire their creativity ...

Tradition and human values meet innovation in campaigns, as companies celebrate the festival of lights with consumers.