pr
Weber Shandwick names Shashikanth Someshwar CEO in India amid leadership shift
His elevation follows his role as interim managing director earlier this year, after the departure of India CEO Valerie Pinto in April 2025.
India becomes PR’s proving ground for Havas
EXCLUSIVE: As global budgets tilt East, Havas Red’s James Wright outlines why India anchors APAC growth, talent mobility and narrative-first brand strategies.
AI can write the script — but can’t read the room
As PR wrestles with AI disruption, emotional intelligence, context, and ethics remain non-negotiable in a landscape ruled by nuance and noise.
Is Astronomer’s Gwyneth Paltrow ad a smart move?
Astronomer released a humorous video starring Hollywood actor Gwyneth Paltrow in its latest response to the high-profile Coldplaygate saga.
PR retainers face reboot as clients demand proof
As startup founders want business outcomes, not media impressions, PR Ways’ founder explains why this is forcing PR agencies to rethink value, pricing, and performance models.
Adgcraft’s new AI vertical bets on India’s innovation surge
As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.
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