pr
AI can write the script — but can’t read the room
As PR wrestles with AI disruption, emotional intelligence, context, and ethics remain non-negotiable in a landscape ruled by nuance and noise.
Is Astronomer’s Gwyneth Paltrow ad a smart move?
Astronomer released a humorous video starring Hollywood actor Gwyneth Paltrow in its latest response to the high-profile Coldplaygate saga.
PR retainers face reboot as clients demand proof
As startup founders want business outcomes, not media impressions, PR Ways’ founder explains why this is forcing PR agencies to rethink value, pricing, and performance models.
Adgcraft’s new AI vertical bets on India’s innovation surge
As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.
WPP global comms boss Chris Wade steps down
Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.
How real is the threat of AI-driven job cuts within PR?
Is the PR industry on the cusp of widespread redundancies or is the truth a little more nuanced and complicated?
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