Jul 15, 2024

Staying a step ahead in the constant battle between earned trust and paid visibility

In the high-stakes game of PR, companies need to continuously take a critical decision—buy fleeting fame with paid placements, or invest in building trust for earned media gold.

Jun 24, 2024

Chennai emerges as India's leading city of ‘serial binge-watchers’: Godrej Interio’s HomeScapes study

Hyderabad follows closely with 34% respondents identifying themselves as binge-watchers at home.

May 08, 2024

Ministry of Mines hunts for new integrated social media agency

The pitch is currently taking place in New Delhi, with the chosen agency looking to be onboarded for the duration of one year.

Apr 16, 2024

Ministry of Road Transport & Highways calls for 360-degree creative pitch

The chosen agencies will provide assistance on brand identity of NHIDCL, designing, production, PR and social media management.

Nov 24, 2023

Opinion: Journalists and PR people don’t have to be friends, but we rely on each other

Reporters may not always be your friend, but it doesn't mean they're your enemy either, opines the author