pr
Gut only tells half the story
Brands rely on advertising research for their PR strategy. But these insights are designed for creative messaging, not behavioural or cultural context.
2026 Outlook: The rise of intentional influence
Havas Red predicts that by 2026, news and influence will be crafted by podcasters, Substack writers and niche creators, not just legacy media.
Can Ellerton & Co’s cross-border PR corridor redefine Asia’s communications playbook?
As the agency plants its flag in India, its founder and India head share the strategy behind its ‘Greater Southeast Asia’ ambition
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BankBazaar appoints House of Communication as strategic PR partner
BankBazaar has selected House of Communication to lead its public relations strategy and strengthen brand visibility across India’s fintech landscape.
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Weber Shandwick names Shashikanth Someshwar CEO in India amid leadership shift
His elevation follows his role as interim managing director earlier this year, after the departure of India CEO Valerie Pinto in April 2025.
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India becomes PR’s proving ground for Havas
EXCLUSIVE: As global budgets tilt East, Havas Red’s James Wright outlines why India anchors APAC growth, talent mobility and narrative-first brand strategies.
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