LATEST

How a mistreated monkey led to a marketing opportunity for IKEA

When the story of the Japanese macaque Punch and his IKEA Djungelskog orangutan went viral last week, the retailer quickly swung into action.

Publicis Groupe hires ex-Ogilvy influence chief

Publicis Groupe has appointed a former global head of influence at Ogilvy and WPP Open X as its new global influencer lead.

AI and short dramas become new growth engines

According to a Mintegral report, utilities (driven by AI-focused apps) and entertainment were the two largest genres by download volume in 2025.

Chirag Sangai launches a Simple agency

The new integrated shop under Loggerheads Group opens with multiple mandates and a focus on streamlined brand communication.

HGS Interactive wins Rallis India social mandate

The agri-input major consolidates its digital outreach as it looks to deepen engagement with farmers and stakeholders.

PHD consolidates Menarini Asia-Pacific regional media mandate

Following a competitive pitch, the Omnicom shop oversees media across 11 markets in APAC.

Accenture Song links staff promotions to AI use

Accenture and Accenture Song aim to be the most "client-focused, AI-enabled" place to work.

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LATEST WORK

CEAT Tyres trade gimmicks for grip...

Its latest ad, conceptualised by Ogilvy India, turns a failed skid into proof...

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THE WORK

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