Campaign India Team
Dec 07, 2022

NittyGritti gets Pitchfork Partners for PR

Account won post a multi-agency pitch

NittyGritti gets Pitchfork Partners for PR
NittyGritti has appointed Pitchfork Partners as its strategic communication counsel. 
 
The agency will help the auditing tech platform strengthen its go-to-market strategy. The brand has also floated RFPs (request for proposals) to onboard an entire partner ecosystem across digital, social, events, content and creative.
 
The account was won post a multi-agency pitch and will be handled by Pitchfork Partners’ Mumbai office. 
 
Nikita Bhargav, CEO and co-founder, NittyGritti, said, “With AI and content at its core, NittyGritti is a unique platform that aids Amazon retailers better their business. Auditing content to ease customer experience and boost conversions is critical for brands and that’s where strategic communication comes to play. We are delighted to have Pitchfork Partners take the platform to the next level by leveraging their expertise & experience in the space. Over the next few weeks, we will be onboarding other partners in the marketing space, even as we step up recruitment plans and bring in exceptional talent. I’m confident with these additions to the team, the best is yet to come!”
 
Anand Siva, adman and head of business excellence and co-founder, NittyGritti, added, “The strategies that Pitchfork Partners brought forth were ones that resonated most with our business purpose with a keen sense of understanding the space, and a commitment to excellence. That should help us communicate with potential clients and media, as we commence our outreach to brands, agency partners, aggregators and ecom service providers. With a unique solution to a perpetual problem brands face, NittyGritti is an ally to every company that helps brands win on Amazon, and that’s the communication challenge we expect Pitchfork to take head on.”
 
Jaideep Shergill, founding partner, Pitchfork Partners, said, “At Pitchfork Partners, we are on  mission to take care of our clients’ reputation, thereby creating a true business impact. We are excited about this association, as NittyGritti is way ahead of the curve when it comes to content companies globally. We are privileged to represent them and help build their reputation across markets.”
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Microsoft to retire Xandr DSP in favour of an ...

After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.

1 day ago

Apple leads as US dominates Kantar's Top 100 Global ...

As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.

1 day ago

Affordable, not cheap: Cracking the code on value

Affordable brands thrive by meeting emotional needs, using smart packaging cues, and moving beyond price cuts, explain Ipsos India’s UU and Synthesio lead and country chief client officer.

1 day ago

Rust never sleeps, but it can be outsmarted

AM/NS India’s new ad pits steel tech against cartoonish corrosion, turning rust into the most animated villain this side of Hollywood.