NittyGritti has appointed Pitchfork Partners as its strategic communication counsel.
The agency will help the auditing tech platform strengthen its go-to-market strategy. The brand has also floated RFPs (request for proposals) to onboard an entire partner ecosystem across digital, social, events, content and creative.
The account was won post a multi-agency pitch and will be handled by Pitchfork Partners’ Mumbai office.
Nikita Bhargav, CEO and co-founder, NittyGritti, said, “With AI and content at its core, NittyGritti is a unique platform that aids Amazon retailers better their business. Auditing content to ease customer experience and boost conversions is critical for brands and that’s where strategic communication comes to play. We are delighted to have Pitchfork Partners take the platform to the next level by leveraging their expertise & experience in the space. Over the next few weeks, we will be onboarding other partners in the marketing space, even as we step up recruitment plans and bring in exceptional talent. I’m confident with these additions to the team, the best is yet to come!”
Anand Siva, adman and head of business excellence and co-founder, NittyGritti, added, “The strategies that Pitchfork Partners brought forth were ones that resonated most with our business purpose with a keen sense of understanding the space, and a commitment to excellence. That should help us communicate with potential clients and media, as we commence our outreach to brands, agency partners, aggregators and ecom service providers. With a unique solution to a perpetual problem brands face, NittyGritti is an ally to every company that helps brands win on Amazon, and that’s the communication challenge we expect Pitchfork to take head on.”
Jaideep Shergill, founding partner, Pitchfork Partners, said, “At Pitchfork Partners, we are on mission to take care of our clients’ reputation, thereby creating a true business impact. We are excited about this association, as NittyGritti is way ahead of the curve when it comes to content companies globally. We are privileged to represent them and help build their reputation across markets.”