On Storyboard: Sales strategies for the festive season

On Storyboard this week, learn how marketers increase sales in the festive season, especially with the slowdown looming overhead. Storyboard showcases strategies of durables, snacks and garment categories which rely most on the festive spirit for sales.

Is marketing a sufficient solution to Onida's problems? Learn more about the Onida's new positioning.

Also catch Sachin Tendulkar on the sets of the latest Aviva Life Insurance commercial, and Shots Spot and Noticeboard.

For all this and more, tune onto Storyboard on CNBC TV18 at 8:30 am on Saturday, 11:30 am on Sunday and 7:30 pm Tuesday.