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On Storyboard this week, learn how marketers increase sales in the festive season, especially with the slowdown looming overhead. Storyboard showcases strategies of durables, snacks and garment categories which rely most on the festive spirit for sales.Is marketing a sufficient solution to Onida's problems? Learn more about the Onida's new positioning.Also catch Sachin Tendulkar on the sets of the latest Aviva Life Insurance commercial, and Shots Spot and Noticeboard.
Contact Customer Support at
[email protected]
or call+91 22 69489600
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Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.
To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.
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A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.