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How can Nokia get back on track in India’s teeming mobile market? The Finnish company’s N-series has been its crown jewel for years, but it is losing its battle for supremacy to new entrants such as Apple and Google.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.