Marketing In-Depth
Reem Makari
May 14, 2025

Google may no longer be the ‘Godfather of search’ as AI tools gain ground

With Apple announcing its shift to AI search tools, the impact on the digital landscape could be disruptive as SEO experts rethink their strategies.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

From cookies to clicks: ITC Foods’ multi-speed marketing play

2 From cookies to clicks: ITC Foods’ multi-speed marketing play

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

Nostalgia sells, but only when it’s designed to remember

4 Nostalgia sells, but only when it’s designed to remember

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

RCB’s brand value to cross $140 million: Qoruz

6 RCB’s brand value to cross $140 million: Qoruz

Eight unveils Vertical TV, a micro-drama OTT for mobile users

7 Eight unveils Vertical TV, a micro-drama OTT for mobile users

Mark Read to step down as WPP CEO after seven years

8 Mark Read to step down as WPP CEO after seven years

Cannes Contenders: Havas trains its sights on Lions

9 Cannes Contenders: Havas trains its sights on Lions

Brands unveil purposeful campaigns promoting green initiatives

10 Brands unveil purposeful campaigns promoting green initiatives

Related Articles

Apple and Google’s RCS deal: A messaging shake-up for marketers?
Advertising
Mar 21, 2025
Nagesh Joshi

Apple and Google’s RCS deal: A messaging shake-up ...

Apple leads as US dominates Kantar's Top 100 Global Brands
Advertising
May 16, 2025
Staff Reporters

Apple leads as US dominates Kantar's Top 100 Global ...

Global ad spend to hit $1.08 trillion in 2024 as digital and TV grow: WARC
Advertising
Nov 29, 2024
Staff Reporters

Global ad spend to hit $1.08 trillion in 2024 as ...

What Chrome’s potential spin-off means for browsers and the ad ecosystem
Opinion
Nov 26, 2024

What Chrome’s potential spin-off means for browsers ...

Just Published

80% Indian shoppers discover new products through social media: Study
Marketing
1 day ago
Campaign India Team

80% Indian shoppers discover new products through ...

Influencers, short-form videos, and messaging have been disrupting how offline retailers sell and scale in India, finds latest study by Meta.

Adobe launches ad making tool for small businesses
Advertising
1 day ago
Campaign India Team

Adobe launches ad making tool for small businesses

Adobe Express for ads supports ad creation for major digital platforms.

Hiroshi Igarashi: ‘Without diversity, creativity becomes an echo chamber’
Advertising
1 day ago
Hiroshi Igarashi

Hiroshi Igarashi: ‘Without diversity, creativity ...

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Dentsu’s Hiroshi Igarashi.

From likes to legality: IIGC’s Code of Standards receives resounding industry support
Marketing
1 day ago
Little Yadav

From likes to legality: IIGC’s Code of Standards ...

SOUNDING BOARD: With formal contracts, content guardrails, and a taskforce, India’s influencer space has entered a new phase of accountability.