Anindya Ghosh
Jul 03, 2025

India isn’t a muse; it’s time to brand the maker

Global brands borrowed India’s craft. Sam & Andy’s founding partner claims that Indian creators must now reclaim the narrative—with better systems, sharper storytelling, and unapologetic ownership.

Prada acknowledged the Indian origins of its new sandals after controversy over their Kolhapuri-style design shown at Milan Fashion Week.

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