Anindya Ghosh

India isn’t a muse; it’s time to brand the maker
Marketing
Jul 03, 2025
Anindya Ghosh

India isn’t a muse; it’s time to brand the maker

Global brands borrowed India’s craft. Sam & Andy’s founding partner claims that Indian creators must now reclaim the narrative—with better systems, sharper storytelling, and unapologetic ownership.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

4 Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

Googlies on Google: A curiosity-driven game for search

5 Googlies on Google: A curiosity-driven game for search

Scroll-stopping or scroll-past? The 2.5-second ad dilemma

6 Scroll-stopping or scroll-past? The 2.5-second ad dilemma

Eknath Shinde's message to advertising, marketing and media professionals

7 Eknath Shinde's message to advertising, marketing and media professionals

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

8 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Kuku FM launches Kuku TV targeted at mobile-first viewers

9 Kuku FM launches Kuku TV targeted at mobile-first viewers

Moves and Wins: Week of 30 June

10 Moves and Wins: Week of 30 June