brand health check

Aug 24, 2010

US beef: Regaining trust in Taiwan

US beef has had a rough time in Asia ever since BSE, aka Mad Cow Disease, was diagnosed in cattle at Moses Lake, Washington in December 2003.

Aug 24, 2010

Why Microsoft killed Kin after six weeks

Rest in peace Microsoft Kin. This month Microsoft announced it will kill off its new mobile device that runs on Windows just six weeks after its launch.

Aug 24, 2010

Nokia: Losing market share in India

How can Nokia get back on track in India’s teeming mobile market? The Finnish company’s N-series has been its crown jewel for years, but it is losing its battle for supremacy to new entrants such as Apple and Google.