apple
OpenAI hires creative leadership from Google and Apple
Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.
The feed is full, but we’re all starving
Why brands must stop performing for algorithms and start speaking to humans again
Apple’s campus film redefines ‘normal’ with style
A vibrant campus musical shows disabled students using Apple tools as just that — tools, not trophies.
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Build a brand that kids will love
Most brands try too hard to convince. Kids remind you that when something feels good, it doesn’t need explaining.
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Warner Bros. Discovery is up for sale. Who will buy it?
WBD’s announcement to explore strategic alternatives sent the stock price up 10%. The suitors are circling, but how many are really ready to bite?
Marketing through the looking glass: The wearable AI shift
Marketers who see the tech as a license to capture every blink will lose trust quickly. The smarter play is to treat intimacy as a privilege.
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