apple

2 days ago

Apple Intelligence could change the face of email marketing

But what does it mean for brand marketers and how can they adapt?

Sep 11, 2024

‘Apple Intelligence’: Three things marketers need to know about the latest iPhone launch

Long-feared ‘ad eraser tool’ is rebranded to ‘Distraction Control’ as Apple embraces generative AI with ChatGPT built in.

Aug 30, 2024

It's time to clean up Telegram

Telegram’s founder lands in handcuffs, sparking a firestorm over brand safety—while Apple makes an aggressive push to dominate India’s digital landscape. Here are some big news from the tech world.

Jun 13, 2024

Apple is the world's first $1 trillion brand: Kantar

Apple has secured the most valuable spot for the third year running. NVIDIA, meanwhile, has ridden the AI wave to leap into the top 10, enjoying a 178% brand value increase.

Jun 06, 2024

Are controversial ads really such a bad thing?

Following Apple's recent 'Crush' ad controversy and Bumble's fumble, Campaign explores whether or not there is merit in an ad that is criticised but still garners attention, as opposed to going unnoticed.

May 14, 2024

Apple to integrate ChatGPT into the next iPhone upgrade?

Ahead of the annual Worldwide Developers Conference, Apple makes plans to integrate more AI-powered features into its devices.