google

Apr 24, 2025

AI, activism and climate change: Jaago Re gets a reboot

Tata Tea’s AI-powered campaign blends climate action with tech, using kids and code to shake adults out of their eco-apathy.

Google reveals third-party cookies are here to stay

Apr 23, 2025

Jyoti Rambhai

Google reveals third-party cookies are here to stay

Tech giant’s 360 u-turn will mean advertisers can still use third-party cookies to target consumers.

The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

Apr 23, 2025

Vinita Bhatia

The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

INSIDE THE AD: IPL ad clutter is real—this Google campaign dodges it with snackable trivia, UI smarts, and a behavioural nudge, not nostalgia.

Ad block party: Can Google’s AI shut the gate early?

Apr 21, 2025

Vinita Bhatia

Ad block party: Can Google’s AI shut the gate early?

The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper compliance and smarter creative.

Match over, ads on: How YouTube gets IPL fans to keep scrolling

Apr 15, 2025

Vinita Bhatia

Match over, ads on: How YouTube gets IPL fans to keep scrolling

As cricket pivots to nonstop content, Shubha Pai of YouTube Sales and Solutions, Google India, urges brands to rethink IPL playbooks across screens, formats, and fandoms.