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Jul 04, 2024

As Google explores AI-powered search, doing nothing isn’t an option

With rumours circulating that users will have to pay to use Google Gemini’s AI-powered search, experts attempt to answer some key questions. Namely, how will this impact the future of search and does its potential create an opportunity for brands?

May 29, 2024

Google Pay taps on trust in new campaign

Produced by Lowe Lintas, the campaign features Bollywood actress Kajol, and highlights the ease and security of the digital payment platform.

May 23, 2024

Google unleashes AI updates and adds greater controls to its ad products

The technology giant has introduced new controls to its generative AI advertising tools to ensure assets remain “on brand,” as well as greater transparency in Performance Max amid advertiser pushback.

Apr 24, 2024

Google delays cookie deprecation again: APAC adtech leaders respond

Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.

Apr 08, 2024

Google reportedly planning to charge users for its AI-powered search

Incorporating Google’s AI-powered search features into its premium subscription model has emerged as the most likely route for a revenue model change-up, as the search giant attempts to offset some of the billions spent on generative AI innovation.

Mar 05, 2024

'It’s time to move': Google’s VP, Global Ads on cookie deprecation, privacy regulation and AI integration

Google’s vice president of Global Advertising Strategies, Dan Taylor, unpacks everything from Chrome’s incoming cookie deprecation deadline to the need to invest in AI amid legacy systems' privacy-fuelled decline