google

Sep 13, 2024

Google’s business practices are not just anti-competitive, they’re anti-innovation

Campaign explores the unfolding Google-DOJ trial, examining allegations of the tech giant’s monopolistic grip on adtech and anti-competitive practices—offering brands and marketers a timely warning.

Sep 12, 2024

Britannia partners with Google Cloud and WPP agencies to launch recipe creation platform

The Britannia BourbonIT platform can modify recipes submitted by users, giving innovative ways to enjoy the sandwich biscuit.

Sep 10, 2024

APAC experts react to first day of DOJ and Google trial

Google's “trifecta” of monopolies has crippled the open web, the US Department of Justice charged in a Virginia court. As the landmark antitrust trial begins, APAC experts weigh in on the implications for the region.

Sep 09, 2024

Everything you need to know ahead of Google’s antitrust trial

With the fate of the digital advertising industry hanging in the balance, understanding its background and potential consequences is essential.

Sep 04, 2024

Social commerce is pivotal for discovery and influence, but is not yet a mature sales channel: Report

A survey by IPG Mediabrands and Google suggests that brands should focus on personalised shopping experiences, as product recommendations can significantly shape consumer buying decisions.

Sep 03, 2024

Will the rise of AI search challenge Google's dominance?

From SearchGPT to Perplexity, new AI-driven search engines are gaining ground and have the potential to change search behaviour. But will it be enough to disrupt Google’s stronghold on search and search advertising?