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Feb 20, 2024

Google responds to IAB Tech Lab’s Privacy Sandbox report, citing “many misunderstandings and inaccuracies”

Despite IAB Tech Lab criticism, Google has reaffirmed its commitment to phasing out third-party cookies on Chrome by H2 2024. Emphasising user privacy and digital advertising support, the tech giant says it welcomes feedback on its Privacy Sandbox solutions

Feb 15, 2024

Nielsen rolls out CTV measurement for APAC advertisers on YouTube

As free ad-supported television (FAST) content on platforms like YouTube continues to grow in Asia-Pacific, Nielsen is expanding its connected TV capabilities across 11 markets

Feb 05, 2024

Google: We’re not restructuring because AI is taking away roles

Chief business officer Philipp Schindler tells investors that growth in the company’s AI-powered ad products, a ‘bright spot’ in its Q4 performance, has not directly contributed to recent layoffs

Jan 25, 2024

Google unveils its first AI-powered search ad features

Gemini’s first integration automatically generates relevant content for advertiser’s creative and performance assets, including images, headlines, descriptions and keywords

Jan 03, 2024

When the cookie crumbles: How are marketers gearing up for a cookieless era?

SOUNDING BOARD: Experts explore the strategies digital marketers are employing to survive and thrive in the aftermath of the demise of third-party cookies

Jan 03, 2024

Google’s ad sales unit gets AI overhaul, sparking job cut fears

Plans could primarily impact the ad sales division as the tech giant explores the benefits of leveraging AI for operational efficiency