Nilesh Vaidya and Shreepad Shende have launched a.m. - and independent advertising agency. The agency came into existence three months ago and some of the clients it has engaged with include ACK Media (National Geographic and Nat Geo Traveller magazines), Fiat-Chrysler, Bajaj Auto, Reliance Life Insurance, Intelligentsia IT Solutions, Classic Marble Company and Romell Developers, according to an official release.
Vaidya, founder of the agency, was an executive creative director at Rediffusion Y&R handling clients like Tata Motors, Sugar Free and Sahara Q Shop. He put in his papers in March this year.
Co- founder Shende was earlier director - marketing at Nokia Mobile Payments. He has worked at HDFC Bank and ICICI Bank in previous assignments.
On the launch of the agency, Vaidya said, “We’d like to be true brand partners, working together with our clients on creative business solutions that produce measurable results.”
On the USP of a.m., Vaidya added, "Working in the typical big agency, you stop looking beyond the 30-second film, unless of course it's December. The reality of the client's business is that sometimes, that big campaign is insignificant when compared to the employee motivation mailer that he's just briefed on. It's this tunnel vision in agencies that sours most relationships. For us, every job, even that mailer, is a chance to do something creative, something memorable. That's our USP."
Shende added, "Having been on the other side and having dealt with so many agencies, I know exactly what the pain points are with the way a typical agency works. At a.m., before we understand the client's brief, we take the trouble to understand his business realities. Working as a team starts there."
On the name of the agency, Shende explained, “We're both morning people in a business that wakes up by afternoon but we intend to always be early, not just at work, but early to spot opportunities for ourselves and our clients, early to act, early to react.”
"We've started small with each one of our clients, and won more business purely on the strength of our work,” reasoned Vaidya. This work has included pure strategic thinking, advertising, digital, mobile apps and games, in-shop branding, employee programmes and direct marketing, the agency statement informed.
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