Bajaj Auto has assigned its communications mandate to Pitchfork Partners Strategic Consulting.
The agency will be responsible for elevating the brand’s corporate and brand reputation, along with managing its public relations and communication across all domestic verticals. It will also support the brand’s thought leadership initiatives.
The account was won following a multi-agency pitch and will be handled by Pitchfork Partners’ Mumbai office.
Narayan Sundararaman, head of marketing, Bajaj Auto, said, “The market for two- and three-wheelers is changing and so is the communication landscape. Pitchfork Partners’ strong credentials clearly indicate their expertise in this changing landscape, and we are pleased to join hands with them. We are positive that Pitchfork’s expertise will play a key role in the success of our communication goals. We see a huge opportunity for the company and Pitchfork has the best credentials to support us in the coming years.”
Jaideep Shergill, co-founder, Pitchfork Partners, said, "We are delighted to partner with India’s largest two-wheeler exporter. Bajaj Auto plays a pivotal role in the automobile sector and has a strong presence across the globe. The company is truly ‘The World’s Favourite Indian’, and we understand its ethos. It is a great opportunity to join hands with Bajaj Auto and work towards building the vision through strategic and insights-driven communication.”
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