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Our weekly roundup of the latest appointments and account wins news from Madison Media Alpha, EndemolShine India, Mediascope, Primex Media Services, and many more.
As connected TV becomes a media mainstay, marketers face a sharp paradox—rising ROI hopes, but murky metrics and mounting fraud risks.
Video may be B2B’s new darling, but LinkedIn’s BrandLink is selling context, not cheap clicks—marketers and publishers take note.
The independent ad agency is targeting the USA and UAE markets with a registered US business and planned Dubai office.
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