News Updates: Saif Ali Khan’s House of Pataudi opens first offline store

A weekly round-up of advertising, media and marketing news

Aug 25, 2022 10:49:00 AM | Article | Campaign India Team

Saif Ali Khan's House of Pataudi gets first offline store

Saif Ali Khan’s House of Pataudi (HoP) has opened its first offline store. The store has been opened in Bengaluru. Along with the ethnic collection, the store also aims to narrate the story and history of the Pataudi legacy.

Zee's MSME Awards

Zee Media Digital, the digital media publishing arm of Zee Group, will be hosting the second edition of the MSME National Summit and Awards 2022 on 27 August. The second edition of the awards aims to reinstate the importance of MSMEs for the Indian economy and their role in defining the trajectory of the nation’s development. The event is to be hosted on the Zee Business Facebook page between 11 am and 4 pm.

Cumulus PR gets Jeena & Company

Logistics brand, Jeena & Company, has appointed Cumulus PR as its official communications partner. The account win did not involve a multi-agency pitch and will be handled by Cumulus PR’s Gurugram office.

Sato unveils its new brand identity

Sato has unveiled its new brand identity with an updated tagline, ‘A better life. Every day.’ The brand is a social business company. With this revived identity, it aims to have a customer-centric approach to business and impactfully communicate its core brand purpose. Sato has also rolled out a campaign to highlight its refreshed brand identity.

Kovid Ummat joins Hyatt Regency

Hyatt Regency has announced the appointment of Kovid Ummat as cluster director of marketing for two of its properties - Hyatt Regency Dehradun and Hyatt Regency Jaipur Mansarovar. Ummat will be responsible for orchestrating all marketing and communication strategies for both the brands. He will also be tasked with generating market specific-content to drive business growth and profitability, and will plan and execute strategies to strengthen the positioning of the two hotels.