Campaign India Team
Sep 20, 2019

House of Pataudi houses Soha and Saif together yet separately for Durgo Puja

Watch the film conceptualised by Shamik Sengupta and Makani Creatives here

‘House of Pataudi’, the ethnic wear brand which is co-owned by Saif Ali Khan, Exceed Entertainment and Myntra, has released a film ahead of Durga Puja.
 
The film has been conceptualised by Makani Creatives and features Saif along with his sister Soha Ali Khan, who has been appointed as brand ambassador. 
 
The film shows the siblings celebrate the festival through a video call. While Soha is in Kolkata, Saif is in London.  
 
Amar Nagaram, head, Myntra Jabong, said, “We are extremely pleased to announce House of Pataudi’s association with Soha, a member of the Pataudi family, as she exemplifies the ethos of the brand, not just through her lineage, but also in her individual capacity as a successful celebrity. While Saif has so far added great expression to the brand, Soha’s entry complements this by giving it a feminine touch. We are kick-starting the festive season with the launch of our first campaign for the brand with Soha, highlighting the rich ethnic wear collection for women.”
 
CREDITS:
Script writer: Shamik Sengupta
Production house: Makani Creatives Pvt. Ltd.
Director: Sunil Cherianc
DoP: Anuj Samtani
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Blog: Ogilvy versus Vivo - whose idea was it anyway
Premium
14 hours ago

Blog: Ogilvy versus Vivo - whose idea was it anyway

The author lists suggestions to avoid such a scenario in the future

Premium
Haier gets 'silent performers' Karmakar, Das and Kaur for silent range of washing machines
Premium
2 days ago

Haier gets 'silent performers' Karmakar, Das and ...

Watch the film conceptualised by Famous Innovations here

Premium
Facebook security budget 'greater than whole revenue at 2012 IPO'
Premium
2 days ago

Facebook security budget 'greater than whole ...

Mark Zuckerberg attempts to put advertisers' minds at ease by stressing his platform has dramatically enhanced its brand safety measures.

Premium
Tourism Australia calls out to Indians with cricket and culture bait
Premium
2 days ago

Tourism Australia calls out to Indians with cricket ...

Watch the film conceptualised by Scarecrow M&C Saatchi here