Campaign India Team
Sep 20, 2019

House of Pataudi houses Soha and Saif together yet separately for Durgo Puja

Watch the film conceptualised by Shamik Sengupta and Makani Creatives here

‘House of Pataudi’, the ethnic wear brand which is co-owned by Saif Ali Khan, Exceed Entertainment and Myntra, has released a film ahead of Durga Puja.
 
The film has been conceptualised by Makani Creatives and features Saif along with his sister Soha Ali Khan, who has been appointed as brand ambassador. 
 
The film shows the siblings celebrate the festival through a video call. While Soha is in Kolkata, Saif is in London.  
 
Amar Nagaram, head, Myntra Jabong, said, “We are extremely pleased to announce House of Pataudi’s association with Soha, a member of the Pataudi family, as she exemplifies the ethos of the brand, not just through her lineage, but also in her individual capacity as a successful celebrity. While Saif has so far added great expression to the brand, Soha’s entry complements this by giving it a feminine touch. We are kick-starting the festive season with the launch of our first campaign for the brand with Soha, highlighting the rich ethnic wear collection for women.”
 
CREDITS:
Script writer: Shamik Sengupta
Production house: Makani Creatives Pvt. Ltd.
Director: Sunil Cherianc
DoP: Anuj Samtani
 
 
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Campaign roundup: Week of 28 April

The latest ad films and campaigns from brands like Pepsi, Relaxo Footwears, Battlegrounds Mobile India (BGMI), TATA AIG, and more, in our weekly roundup.

2 hours ago

Moves and wins roundup: Week of 28 April

Our weekly roundup of the latest appointments and account wins news from Sungrow Europe, The Advertising Club, Whoppl, and many more.

4 hours ago

'Don’t give it away for free': WPP’s Rob Reilly on ...

Following WPP’s strong showing at Spikes Asia 2025, its global CCO gets candid on charging for creative, pushing back against mediocrity, and making curiosity a non-negotiable—for work and for life.

6 hours ago

IPL ads: High stakes, low recall, and smarter plays

As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not airtime.