House of Pataudi houses Soha and Saif together yet separately for Durgo Puja
Watch the film conceptualised by Shamik Sengupta and Makani Creatives here
Sep 20, 2019 10:54:00 AM | Video | Campaign India Team Share -
‘House of Pataudi’, the ethnic wear brand which is co-owned by Saif Ali Khan, Exceed Entertainment and Myntra, has released a film ahead of Durga Puja.
The film has been conceptualised by Makani Creatives and features Saif along with his sister Soha Ali Khan, who has been appointed as brand ambassador.
The film shows the siblings celebrate the festival through a video call. While Soha is in Kolkata, Saif is in London.
Amar Nagaram, head, Myntra Jabong, said, “We are extremely pleased to announce House of Pataudi’s association with Soha, a member of the Pataudi family, as she exemplifies the ethos of the brand, not just through her lineage, but also in her individual capacity as a successful celebrity. While Saif has so far added great expression to the brand, Soha’s entry complements this by giving it a feminine touch. We are kick-starting the festive season with the launch of our first campaign for the brand with Soha, highlighting the rich ethnic wear collection for women.”
Script writer: Shamik Sengupta
Production house: Makani Creatives Pvt. Ltd.
Director: Sunil Cherianc
DoP: Anuj Samtani