‘House of Pataudi’, the ethnic wear brand which is co-owned by Saif Ali Khan, Exceed Entertainment and Myntra, has released a film ahead of Durga Puja.
The film has been conceptualised by Makani Creatives and features Saif along with his sister Soha Ali Khan, who has been appointed as brand ambassador.
The film shows the siblings celebrate the festival through a video call. While Soha is in Kolkata, Saif is in London.
Amar Nagaram, head, Myntra Jabong, said, “We are extremely pleased to announce House of Pataudi’s association with Soha, a member of the Pataudi family, as she exemplifies the ethos of the brand, not just through her lineage, but also in her individual capacity as a successful celebrity. While Saif has so far added great expression to the brand, Soha’s entry complements this by giving it a feminine touch. We are kick-starting the festive season with the launch of our first campaign for the brand with Soha, highlighting the rich ethnic wear collection for women.”
Script writer: Shamik Sengupta
Production house: Makani Creatives Pvt. Ltd.
Director: Sunil Cherianc
DoP: Anuj Samtani
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
6 hours ago
The long-term consequences of Apple’s privacy shift will be complex, experts say