Campaign India Team
Apr 20, 2023

Pizza Hut pleases Saif Ali Khan and Shehnaaz Gill's palates and moods

Watch the films conceptualised by Creativeland Asia here

Pizza Hut has rolled out a campaign 'your mood, your pizza' featuring actors Saif Ali Khan and Shehnaaz Gill.
 
Conceptualised by Creativeland Asia, the films aim to showcase how Pizza Hut can deliver something for every mood. 
 
The first film shows Khan communicating the different moods he possesses with the server. The server, in turn, reccomends pizzas based on his mood, such as Nawabi Murg Makhni because he feels like a king every time he visits Pizza Hut and Awesome American Cheesy for when he is feeling low. 
 
The second film shows different moods of Gill, with the server suggesting the best pizzas to satisfy her cravings, like Mazedar Makhni Paneer pizza for her romantic side and Cheezy Mushroom Magic to make her feel happy. 

Aanandita Datta, chief marketing officer, Pizza Hut India, said, “Our mood plays an important role in deciding our food cravings, and we wanted to give consumers different options for their varied moods. This was our inspiration behind launching an extensive range of 10 new pizzas with so many added flavourful ingredients, for the first time. We now have something for everyone to indulge in every day, from the familiar and comforting to the bold and exciting flavours. The TVCs have been fabulously brought to life by Saif Ali Khan and Shehnaaz Gill through their unique, signature style coupled with creative wordplay using the campaign theme “Mood Badle, Pizza Badle”. We are confident that consumers will love the new TVCs just like the wide variety being introduced and elevate their mood anytime, any day with Pizza Hut pizzas.” 

 

Sajan Raj Kurup, chairman and founder of Creativeland Asia, said, “Pizza Hut's 'Mood Badle, Pizza Badle' campaign taps into the emerging trend of linking cravings to emotions. This campaign is designed to not only acknowledge but also celebrate the intricate relationship between our feelings and the food we consume. Creativeland Asia is excited to partner with Pizza Hut to build upon its existing long-standing integrated creative partnership and deliver this exciting campaign across various touchpoints.”

 

Source:
Campaign India

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