Campaign India Team
Sep 10, 2020

New Business League: July 2020 update

Find out which creative and media agencies are leading

New Business League: July 2020 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected]
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 DDB Mudra Group Reebok Classic, Rocell, Lanka tiles, BluSmart, MMTC PAMP 82.3   82.3 39
2 2 McCann Worldgroup Reliance Project, Reckitt Beckinser - Colin, Daikin 24.8   24.8 17
3 3 Havas Worldwide Harman - Jbl & Hk, William Grants, Vivo Project 16.2   16.2 34
4 4 VMLY&R Colgate Commerce, Edelweiss Project, IDFC First Project, Hyfun Foods, Radico Khaitan 14.8   14.8 15
5 14 WATConsult TVS Motors, SBI Bank (ORM), Vega, Meyer Vitabiotics digital, Nobel Hygiene digital 12.1   12.1 7
6 5 Dentsu Mobile Premier League 14.8 Harman - Jbl & Hk 10.4 6
7 6 Wunderman Thompson Geojit Financial Services Project , Agriculture Insurance Co of India (AIC) Project, Tata Wiron 13.6 Hershey 10.3 40
8 7 Leo Burnett YES BANK Project, Woodcraft India Pvt Ltd Project, Beck's Ice Project 7.1   7 13
9 8 IdeateLabs TATA Tele Business Services, UTI Mutual Fund, TransUnion CIBIL 6.7   6.7 5
10 9 L&K Saatchi & Saatchi Reliance Digital, Hettich, Practo, Abbott Consumer Pharma 6.8   6.6 6
11 10 MullenLowe Group Lintas Group Hershey, Uber, Zydus Wellness Partners 6.3   6.3 4
12 11 Arm Worldwide MTV 5.4   5.4 1
13 12 Isobar Danone digital, Max Bupa Digital, Diageo Brands 4.6   4.6 3
14 13 Mirum WileyNXT (Social Media), Silver Arrows and Bimamitra 3.4   3.4 2
15 15 Gozoop OPPO digital, SterloMax 2.7   2.7 2
16 16 Blue Vector Volvo social media 2   2 1
17 17 DViO Digital McDonald's digital 2   2 1
18 18 Famous Innovations Supr Daily, Columbia Pacific Communities 1.7   1.7 2
19 19 BBDO HP Project, Yes Bank, Idea Projects, HUL (V Wash) 1.6   1.6 4
20 20 Scatter Salesforce blog management 1.3   1.3 1
          2020(Jan-Jun) 236.8 245
          2019(Jan-Jun) 390.4 270
          YoY Comparison: -39.40% -11.20%
 
MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 Havas Media Walmart - Best Price Stores, Boult Audio, Seedworks, MyGate Offline, Seedworks, Kia 17.7 Emirates Airlines 16.7 10
2 2 dentsu X Benetton Digital 12.4   12.4 8
3 3 PHD Diageo, Aasaan Job 12.2   12.2 3
4 5 MediaCom Dabur Digital, Lionsgate, Citro ën, Hasbro, Malabar Gold & Diamonds 13 Mobile Premier League 11.7 8
5 4 Mindshare Alchem International, TCS iON, D'Decor, Kellogg, Wellman, WILDCRAFT 17.7 Diageo 7.1 11
6 6 Lodestar UM Emirates Airlines 3.4   3.4 3
7 7 Wavemaker Mondelez Int'l, Red Bull, Religare Health Insurance 5.3 Vikram Solar 2.7 3
8 8 Starcom Cholayil 1.7   1.7 1
9 9 Kinnect Bausch + Lomb Digital 1.7   1.7 1
10 10 Performics Mobile Premier League (MPL) Digital Media 1.7   1.7 1
11 11 Essence Essence 1.7   1.7 2
12 12 GoZoop SterloMax 1.4   1.4 1
13 13 Zenith Mobile Premier League 1.4   1.4 1
14 14 Clevertize eBay 1   1 1
15 15 Madison Media Dr. Fixit 0.3   0.3 1
16 16 iProspect VFS Global 0.3   0.3 1
17 17 Carat FMCG client 0.8 Diageo -0.1 2
18 18 OMD MudraMax   0.2 Cholayil -2.2 1
          2020(Jan-Jul) 75.4 59
          2019(Jan-Jul) 271.8 121
          YoY Comparison: -72.30% -51.20%

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

FCB Group India launches 'FCB Now', a tech-first ...

It created this initiative in collaboration with tech companies like Amazon, Google, LinkedIn, Jio, Meta, and ShareChat.

1 day ago

India dominates Effies APAC 2024 finalists

No less than 47 of the 121 APAC finalists hail from India, more than Australia and New Zealand, it's next two competitors, combined.

1 day ago

Beyond rainbow logos: Navigating Pride month in the ...

While some brands genuinely care about, and support, the LGBTQ+ community through the year, others indulge in rainbow-washing during Pride Month just to be trendy.

1 day ago

Campaign Global Agency of the Year Awards 2023: ...

India's White Rivers Media grabbed the silver in the Independent Digital Agency of the Year category at the inaugural ceremony.