Campaign India Team
Sep 10, 2020

New Business League: July 2020 update

Find out which creative and media agencies are leading

New Business League: July 2020 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 DDB Mudra Group Reebok Classic, Rocell, Lanka tiles, BluSmart, MMTC PAMP 82.3   82.3 39
2 2 McCann Worldgroup Reliance Project, Reckitt Beckinser - Colin, Daikin 24.8   24.8 17
3 3 Havas Worldwide Harman - Jbl & Hk, William Grants, Vivo Project 16.2   16.2 34
4 4 VMLY&R Colgate Commerce, Edelweiss Project, IDFC First Project, Hyfun Foods, Radico Khaitan 14.8   14.8 15
5 14 WATConsult TVS Motors, SBI Bank (ORM), Vega, Meyer Vitabiotics digital, Nobel Hygiene digital 12.1   12.1 7
6 5 Dentsu Mobile Premier League 14.8 Harman - Jbl & Hk 10.4 6
7 6 Wunderman Thompson Geojit Financial Services Project , Agriculture Insurance Co of India (AIC) Project, Tata Wiron 13.6 Hershey 10.3 40
8 7 Leo Burnett YES BANK Project, Woodcraft India Pvt Ltd Project, Beck's Ice Project 7.1   7 13
9 8 IdeateLabs TATA Tele Business Services, UTI Mutual Fund, TransUnion CIBIL 6.7   6.7 5
10 9 L&K Saatchi & Saatchi Reliance Digital, Hettich, Practo, Abbott Consumer Pharma 6.8   6.6 6
11 10 MullenLowe Group Lintas Group Hershey, Uber, Zydus Wellness Partners 6.3   6.3 4
12 11 Arm Worldwide MTV 5.4   5.4 1
13 12 Isobar Danone digital, Max Bupa Digital, Diageo Brands 4.6   4.6 3
14 13 Mirum WileyNXT (Social Media), Silver Arrows and Bimamitra 3.4   3.4 2
15 15 Gozoop OPPO digital, SterloMax 2.7   2.7 2
16 16 Blue Vector Volvo social media 2   2 1
17 17 DViO Digital McDonald's digital 2   2 1
18 18 Famous Innovations Supr Daily, Columbia Pacific Communities 1.7   1.7 2
19 19 BBDO HP Project, Yes Bank, Idea Projects, HUL (V Wash) 1.6   1.6 4
20 20 Scatter Salesforce blog management 1.3   1.3 1
          2020(Jan-Jun) 236.8 245
          2019(Jan-Jun) 390.4 270
          YoY Comparison: -39.40% -11.20%
 
MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 Havas Media Walmart - Best Price Stores, Boult Audio, Seedworks, MyGate Offline, Seedworks, Kia 17.7 Emirates Airlines 16.7 10
2 2 dentsu X Benetton Digital 12.4   12.4 8
3 3 PHD Diageo, Aasaan Job 12.2   12.2 3
4 5 MediaCom Dabur Digital, Lionsgate, Citro ën, Hasbro, Malabar Gold & Diamonds 13 Mobile Premier League 11.7 8
5 4 Mindshare Alchem International, TCS iON, D'Decor, Kellogg, Wellman, WILDCRAFT 17.7 Diageo 7.1 11
6 6 Lodestar UM Emirates Airlines 3.4   3.4 3
7 7 Wavemaker Mondelez Int'l, Red Bull, Religare Health Insurance 5.3 Vikram Solar 2.7 3
8 8 Starcom Cholayil 1.7   1.7 1
9 9 Kinnect Bausch + Lomb Digital 1.7   1.7 1
10 10 Performics Mobile Premier League (MPL) Digital Media 1.7   1.7 1
11 11 Essence Essence 1.7   1.7 2
12 12 GoZoop SterloMax 1.4   1.4 1
13 13 Zenith Mobile Premier League 1.4   1.4 1
14 14 Clevertize eBay 1   1 1
15 15 Madison Media Dr. Fixit 0.3   0.3 1
16 16 iProspect VFS Global 0.3   0.3 1
17 17 Carat FMCG client 0.8 Diageo -0.1 2
18 18 OMD MudraMax   0.2 Cholayil -2.2 1
          2020(Jan-Jul) 75.4 59
          2019(Jan-Jul) 271.8 121
          YoY Comparison: -72.30% -51.20%

 

Source:
Campaign India