New Business League: July 2020 update

Find out which creative and media agencies are leading

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The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

CREATIVE AGENCY LEAGUE

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD Win Revenue (crore)	Recent Losses	Estimated Overall YTD Win Revenue (crore)	No. of wins
1	1	DDB Mudra Group	Reebok Classic, Rocell, Lanka tiles, BluSmart, MMTC PAMP	82.3		82.3	39
2	2	McCann Worldgroup	Reliance Project, Reckitt Beckinser - Colin, Daikin	24.8		24.8	17
3	3	Havas Worldwide	Harman - Jbl & Hk, William Grants, Vivo Project	16.2		16.2	34
4	4	VMLY&R	Colgate Commerce, Edelweiss Project, IDFC First Project, Hyfun Foods, Radico Khaitan	14.8		14.8	15
5	14	WATConsult	TVS Motors, SBI Bank (ORM), Vega, Meyer Vitabiotics digital, Nobel Hygiene digital	12.1		12.1	7
6	5	Dentsu	Mobile Premier League	14.8	Harman - Jbl & Hk	10.4	6
7	6	Wunderman Thompson	Geojit Financial Services Project , Agriculture Insurance Co of India (AIC) Project, Tata Wiron	13.6	Hershey	10.3	40
8	7	Leo Burnett	YES BANK Project, Woodcraft India Pvt Ltd Project, Beck's Ice Project	7.1		7	13
9	8	IdeateLabs	TATA Tele Business Services, UTI Mutual Fund, TransUnion CIBIL	6.7		6.7	5
10	9	L&K Saatchi & Saatchi	Reliance Digital, Hettich, Practo, Abbott Consumer Pharma	6.8		6.6	6
11	10	MullenLowe Group Lintas Group	Hershey, Uber, Zydus Wellness Partners	6.3		6.3	4
12	11	Arm Worldwide	MTV	5.4		5.4	1
13	12	Isobar	Danone digital, Max Bupa Digital, Diageo Brands	4.6		4.6	3
14	13	Mirum	WileyNXT (Social Media), Silver Arrows and Bimamitra	3.4		3.4	2
15	15	Gozoop	OPPO digital, SterloMax	2.7		2.7	2
16	16	Blue Vector	Volvo social media	2		2	1
17	17	DViO Digital	McDonald's digital	2		2	1
18	18	Famous Innovations	Supr Daily, Columbia Pacific Communities	1.7		1.7	2
19	19	BBDO	HP Project, Yes Bank, Idea Projects, HUL (V Wash)	1.6		1.6	4
20	20	Scatter	Salesforce blog management	1.3		1.3	1
					2020(Jan-Jun)	236.8	245
					2019(Jan-Jun)	390.4	270
					YoY Comparison:	-39.40%	-11.20%

MEDIA AGENCY LEAGUE

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD Win Revenue (crore)	Recent Losses	Estimated Overall YTD Win Revenue (crore)	No. of wins
1	1	Havas Media	Walmart - Best Price Stores, Boult Audio, Seedworks, MyGate Offline, Seedworks, Kia	17.7	Emirates Airlines	16.7	10
2	2	dentsu X	Benetton Digital	12.4		12.4	8
3	3	PHD	Diageo, Aasaan Job	12.2		12.2	3
4	5	MediaCom	Dabur Digital, Lionsgate, Citro ën, Hasbro, Malabar Gold & Diamonds	13	Mobile Premier League	11.7	8
5	4	Mindshare	Alchem International, TCS iON, D'Decor, Kellogg, Wellman, WILDCRAFT	17.7	Diageo	7.1	11
6	6	Lodestar UM	Emirates Airlines	3.4		3.4	3
7	7	Wavemaker	Mondelez Int'l, Red Bull, Religare Health Insurance	5.3	Vikram Solar	2.7	3
8	8	Starcom	Cholayil	1.7		1.7	1
9	9	Kinnect	Bausch + Lomb Digital	1.7		1.7	1
10	10	Performics	Mobile Premier League (MPL) Digital Media	1.7		1.7	1
11	11	Essence	Essence	1.7		1.7	2
12	12	GoZoop	SterloMax	1.4		1.4	1
13	13	Zenith	Mobile Premier League	1.4		1.4	1
14	14	Clevertize	eBay	1		1	1
15	15	Madison Media	Dr. Fixit	0.3		0.3	1
16	16	iProspect	VFS Global	0.3		0.3	1
17	17	Carat	FMCG client	0.8	Diageo	-0.1	2
18	18	OMD MudraMax		0.2	Cholayil	-2.2	1
					2020(Jan-Jul)	75.4	59
					2019(Jan-Jul)	271.8	121
					YoY Comparison:	-72.30%	-51.20%