Campaign India Team
Mar 29, 2023

New Business League: January 2023 update

BBDO and EssenceMediacom take the early lead

New Business League: January 2023 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected]
 
CREATIVE AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 13 BBDO India Jack Daniel’s Tennessee Whiskey, McCain Food 20.4   20.4 2
2 15 Centrick Kirloskar - Industrial EnginesK, EFL CSR Project, Kirloskar Oil 10.7   10.7 7
3 2 Havas Worldwide BYD India Pvt Ltd Project, Dabur - Badshah Masala, Hilti India 10.1   10.1 5
4 4 Wunderman Thompson NPCI, Mirum Dubai, Udaan 7.4   7.4 9
5 5 DDB Mudra Group Meta Project, Mars Digital, PVR 7.2   7.2 5
6 10 McCann Worldgroup Apollo Project, Cognizant, Tata Capital 4.1   4.1 3
7 6 Wondrlab Vectura Fertin Pharma Private Limited - RYZE Project, Tata AIG 2.1   2.1 16
8 11 The Womb Samco 1.4   1.4 1
9 14 VMLY&R Lakme Project, Ponds Project, Tira Retainer 0.7   0.7 4
10 23 M&C Saatchi & Saatchi Wow Skin Project, Respo Project 0.4   0.4 2
               
               
          2023 (Jan) 64.3 54
          2022 (Jan) 34.9 57
          YoY Comparison 84.30% -5.30%
 
MEDIA AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 10 EssenceMediacom Vivo Mobile,IQOO, Pedigree, Bayer Crop Science 22.4   22.4 3
2 6 LS Digital Smartcoin, More Retail, Allen Digital 15.3   15.3 8
3 15 m/SIX Dr. Reddy’s Laboratories Ltd, ManipalCigna Health 1.6   1.6 2
4 2 Mindshare Skipper Limited Planning & Buying, Delhi International 1.2   1.2 4
               
          2023 (Jan) 359.6 343
          2022 (Jan) 540.7 263
          YoY Comparison: -33.50% 30.40%

 

Source:
Campaign India

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