Campaign India Team
Mar 29, 2023

New Business League: January 2023 update

BBDO and EssenceMediacom take the early lead

New Business League: January 2023 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected]
 
CREATIVE AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 13 BBDO India Jack Daniel’s Tennessee Whiskey, McCain Food 20.4   20.4 2
2 15 Centrick Kirloskar - Industrial EnginesK, EFL CSR Project, Kirloskar Oil 10.7   10.7 7
3 2 Havas Worldwide BYD India Pvt Ltd Project, Dabur - Badshah Masala, Hilti India 10.1   10.1 5
4 4 Wunderman Thompson NPCI, Mirum Dubai, Udaan 7.4   7.4 9
5 5 DDB Mudra Group Meta Project, Mars Digital, PVR 7.2   7.2 5
6 10 McCann Worldgroup Apollo Project, Cognizant, Tata Capital 4.1   4.1 3
7 6 Wondrlab Vectura Fertin Pharma Private Limited - RYZE Project, Tata AIG 2.1   2.1 16
8 11 The Womb Samco 1.4   1.4 1
9 14 VMLY&R Lakme Project, Ponds Project, Tira Retainer 0.7   0.7 4
10 23 M&C Saatchi & Saatchi Wow Skin Project, Respo Project 0.4   0.4 2
               
               
          2023 (Jan) 64.3 54
          2022 (Jan) 34.9 57
          YoY Comparison 84.30% -5.30%
 
MEDIA AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 10 EssenceMediacom Vivo Mobile,IQOO, Pedigree, Bayer Crop Science 22.4   22.4 3
2 6 LS Digital Smartcoin, More Retail, Allen Digital 15.3   15.3 8
3 15 m/SIX Dr. Reddy’s Laboratories Ltd, ManipalCigna Health 1.6   1.6 2
4 2 Mindshare Skipper Limited Planning & Buying, Delhi International 1.2   1.2 4
               
          2023 (Jan) 359.6 343
          2022 (Jan) 540.7 263
          YoY Comparison: -33.50% 30.40%

 

Source:
Campaign India

Related Articles

Just Published

2 days ago

Gozoop Group elevates Amyn Ghadiali to India ...

He will spearhead the agency's initiatives across its digital vertical, GZ Creative Digital, overseeing revenue management and campaigns in addition to driving integrated business operations.

2 days ago

Paris 2024: Pressure is on brands to produce in big ...

From fashion to athletics, the Paris Summer Games promise it all. But what often delivers for brands every four years are the unscripted moments.

2 days ago

The Sleep Company earmarks nearly INR 80-85 crore ...

Eyeballing INR 1000 crore revenue within three years, the comfort-tech brand has allocated nearly one-third of its expenditure towards brand building.

2 days ago

Criteo collaborates with Microsoft Advertising to ...

This expanded relationship is intended to help address fragmentation in the fast-growing retail media landscape.