The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.
CREATIVE AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD win revenue (Crore) | Recent losses | Estimated overall YTD revenue (crore) | No. of wins |
| 1 | 1 | J Walter Thompson | Milton, Hyundai Motors Project, Exide Life Project | 748.36 | Horlicks | 741.66 | 96 |
| 2 | 2 | Ogilvy | India First Insurance, Andhra Pradesh Government Project, Alcove Developers LLP | 681.88 | 681.88 | 55 | |
| 3 | 7 | Leo Burnett | Fiat (SI), SBI Life Insurance, Amazon project, Syntex | 450.82 | 450.82 | 65 | |
| 4 | 6 | McCann Worldgroup | Jindal Steel, Udacity, Indchemie Project | 299.23 | 299.23 | 40 | |
| 5 | 3 | MullenLowe Lintas Group | Quikr, Too Yumm, Motilal Oswal Financial Services, Micromax | 289.9 | Croma | 283.2 | 34 |
| 6 | 5 | DDB Mudra | Puma Digital, Paras Dairy, Pepsi Project, Uber | 272.42 | 272.42 | 95 | |
| 7 | 4 | Publicis + Publicis Ambience | Zee TV, Big FM, N K Proteins Project | 292.88 | Times Group | 268.02 | 29 |
| 8 | 8 | Rediffusion Y&R | Jamshedpur Football Club, Sangbad Pratidin, Honeywell Building Technology Project | 201.38 | 201.38 | 11 | |
| 9 | 9 | Dentsu | MTR Foods and Orkla, Panasonic Project, Jones Lang LaSalle Residential | 151.54 | 151.54 | 18 | |
| 10 | 10 | L&K Saatchi & Saatchi | Hero Salute, Sterling Holidays, Tata Realty & Infrastructure, Amway, Bauli Confectionery | 119.65 | 119.65 | 13 | |
| 11 | 11 | Digital F5 | BMW Motorrad, Victorinox (Digital), Adlabs Imagica, Livpure(Digital) | 87.12 | 87.12 | 5 | |
| 12= | 12 | Wieden & Kennedy | Budweiser, Haywards 5000, Dalmia Cement | 67.02 | 67.02 | 4 | |
| 12= | 13 | Social Kinnect | Indiabulls Ventures, IDBI Federal Life Insurance, Everyuth Naturals Digital, Jealous 21 | 67.02 | 67.02 | 5 | |
| 12= | 17= | Langoor | EPSON (Digital), Goodness! (Digital), Tata Sky (Digital) | 67.02 | 67.02 | 4 | |
| 15 | 14 | Famous Innovations | Ruosh, Taneira, Livpure | 46.91 | 46.91 | 3 | |
| 16 | 15 | iCubesWire | Sanghi Cement(Digital) | 40.21 | 40.21 | 2 | |
| 17 | 16 | Isobar | Sports Client | 37.27 | 37.27 | 6 | |
| 18= | 17= | Hyphen | Regal Shoes | 33.51 | 33.51 | 1 | |
| 18= | 17= | Indigo Consulting | Danone Digital | 33.51 | 33.51 | 1 | |
| 18= | 17= | WATConsult | Brussels Airline Digital | 33.51 | 33.51 | 1 | |
| 4,736.40 | 555 |
MEDIA AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD win revenue (Crore) | Recent losses | Estimated overall YTD revenue (crore) | No. of wins |
| 1 | 1 | Havas Media | Sharekhan, Bajaj Finserv, Glen Home Appliances | 415.76 | 415.76 | 28 | |
| 2 | 4 | MEC | NMIMS, Phonepe.Com, Cavinkare, Corvi | 369.26 | Cigna TTK | 335.67 | 7 |
| 3 | 3 | Dentsu X | Car Client | 316.49 | 316.49 | 7 | |
| 4 | 5 | Mediacom | Verse Innovation, PayPal, PSA Group Global, Mars, Goibibo | 228.21 | 228.21 | 11 | |
| 5 | 6 | Lodestar Universal | Bank of India, BMW, Orient Electric, M.P Birla Group, Duroflex | 207.23 | 207.23 | 8 | |
| 6 | 2 | Mindshare | IBM, Dyson, Kimberly Clark Milk, Ravindranath GE Medical Associates | 319.07 | Godrej & Boyce | 206.75 | 25 |
| 7 | 7 | Starcom | Godrej & Boyce, Lenskart, BookMyShow | 217.92 | 191.11 | 12 | |
| 8 | 11 | OMD MudraMax | Amagi, Tata Hitachi, Dalmia Cement Bharat, Clicktable | 140.75 | Kraft Heinz | 102.22 | 14 |
| 9 | 8 | Lintas Media Group | Women and Child Development Ministry(Planning), RP Sanjiv Goenka Group | 119.6 | Bajaj Finserv | 92.79 | 4 |
| 10 | 9 | Zenith | Honeywell, Reliance MF SEO, Nestle Nutrition (performance) | 94.37 | FoodPanda | 78.46 | 5 |
| 11 | 12 | Famous Innovations | Ruosh | 20.59 | 20.59 | 2 | |
| 12= | 13= | Bottle Openers | Carrier | 10.3 | 10.3 | 1 | |
| 12= | 13= | Xposure | UCWeb | 10.3 | 10.3 | 1 | |
| 14 | 15 | Vizeum | Bauli India Bakes & Sweets, Mathrubhumi, A&M Noodles | 27.94 | Colors | 9.61 | 1 |
| 15 | 16 | 21N78E | IONA | 6.86 | 6.86 | 1 | |
| 16 | 17 | PHD | Kazo, HP(digital) | 6.11 | 6.11 | 2 | |
| 17 | 18 | Motivator | Bajaj Corp | 5.12 | 5.12 | 1 | |
| 18 | 19 | Madison Media | NestAway, Uber | 13.73 | MP Birla Cement | 3.67 | 2 |
| 19 | 20 | Carat | Standard Chartered Bank | 56.23 | Sony | -10.79 | 20 |
| 2,236.50 | 158 |
