CNBC-TV18 has partnered with AvaniTV to launch ‘Live CNBC-TV18’ in vehicles on Indian roads. To make this service available the subscriber would need to invest in a car kit provided by AvaniTV and LCD screen, and would be able to access Live TV, movies, internet radio and YouTube.
Commenting on this, Anil Uniyal, chief executive officer, CNBC-TV18 and CNBC AWAAZ said, “Our core viewers are business decision makers on the move and our channel philosophy has always been to deliver 24/7 accessibility to them across touch points. This is the reason why CNBC Channels have emerged as one of the leaders in ‘Out of Home’ TV viewing in the last decade. From that stand-point, the Car TV delivery of our services is an integral addition to our platforms portfolio, considering the amount of local business travelling that occurs.”
Prakash Bhalerao, chairman, AvaniTV Solutions added, “We are excited to be the growth driver of mobile broadband telephony and our AvaniTV service is poised to become the most preferred platform for over 2mn Chauffer driven car owners in India to access entertainment and infotainment inside the car. Keeping in view the rapid growth of chauffer driven cars on the road, we are endeavouring into Indian market through our partnership with Network18, and are looking forward of scaling to other countries globally.”
The company informed that at present the product is available in over 15 cities across the country and are expanding the availability in other major cities. Other network18 channels including CNN-IBN, IBN7 and IBN-Lokmat will also be available on AvaniTV’s platform.