CNBC Awaaz has launched Storyboard in Hindi, a new property that will focus on the mindset of the Hindi speaking consumer. Anuradha SenGupta, the features editor at CNBC-TV18 and the editor-anchor of Storyboard, is also going to anchor this new property in Hindi.
To announce the launch, CNBC AWAAZ has announced a contest, asking participants to craft a launch campaign for this special edition of Storyboard. The winner will be entitled to an all- expenses paid trip to the Cannes Lions International Advertising Festival this year. CNBC AWAAZ also launched a creative campaign for Storyboard in Hindi conceived by Cell 18.
Commenting on the new show, Anuradha Sengupta, Features Editor, CNBC-TV18 says, “Over the years, Storyboard has reached out to millions of viewers across the country. We wanted to go a step and hence we thought that it was the right time to take the next big step and reach out to a diverse audience. Cannes Lions is the Oscars for any advertising or marketing professional and a trip there is an ideal reward for the winner of the launch contest” she added.
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