CNBC Awaaz is launching Storyboard in Hindi, a new property that will focus on how the mindset of the Hindi speaking consumer has evolved through the years. Storyboard in Hindi is all about his mindset, spending power, psyche and his lifestyle.
Anuradha SenGupta, the features editor at CNBC-TV18 and the editor-anchor of Storyboard, is also going to anchor this new property in Hindi. Some of the highlights of this week's episode includes SenGupta learning Hindi from Piyush Pandey.
To announce the launch, CNBC AWAAZ has announced a contest, asking participants to craft a launch campaign for this special edition of Storyboard. The winner will be entitled to an all- expenses paid trip to the Cannes Lions International Advertising Festival this year. CNBC AWAAZ also launched a creative campaign for Storyboard in Hindi conceived by Cell 18.
Commenting on the new show, Anuradha Sengupta, Features Editor, CNBC-TV18 says, “Over the years, Storyboard has reached out to millions of viewers across the country. We wanted to go a step and hence we thought that it was the right time to take the next big step and reach out to a diverse audience. Cannes Lions is the Oscars for any advertising or marketing professional and a trip there is an ideal reward for the winner of the launch contest” she added.
The show debuts today on CNBC Awaaz at 9:30pm and the repeat telecast is on Saturday at 11:30am and 8pm. Also, Sunday at 12:30pm.