Campaign India Team
Sep 12, 2012

Changes in revenue leadership at CNBC-TV18 and CNBC Awaaz

Sonia Kapoor to head the function at CNBC-TV18; Sterling Ferreira at CNBC Awaaz

Changes in revenue leadership at CNBC-TV18 and CNBC Awaaz

CNBC-TV18 and CNBC Awaaz have made changes to their revenue leadership team. Sonia Kapoor, who was earlier managing West and South regions as senior vice president and regional head for CNBC-TV18 and CNBC Awaaz, has now been elevated as national revenue head for CNBC-TV18. Sterling Ferreira has been appointed national revenue head for CNBC Awaaz. Ferreira was earlier in charge of national sales at CNN-IBN.

Anil Uniyal, chief executive officer, CNBC-TV18 and CNBC Awaaz, said, “Both Sonia and Sterling have been remarkable contributors to the brands they have been entrusted with over the years. Sonia’s been instrumental in establishing CNBC-TV18 as a benchmark in the monetisation of news brands and her perspective in charting the next phase of its growth will be critical. Sterling comes in with stellar experience across a variety of news brands, which will be crucial as we go on to unlock the tremendous potential of CNBC Awaaz.”

Kapoor said, “It’s been a momentous journey so far and my experience with CNBC-TV18 has been intense, enriching and very satisfying. I look forward to bringing it to bear as we thrust forward and further strengthen the brand. I look forward to working closely with all channels teams in adding a new dimension to this growth path.”

On the his mandate, Ferreira said, “CNBC Awaaz is at a very interesting juncture in its success story. With its refreshing approach to content, CNBC Awaaz is well aligned to deliver audiences and value to clients as growth, consumption and thus spends move beyond the metro markets. I hope to work with the CNBC Awaaz editorial and marketing teams in ensuring that we build further on the unique position the brand has achieved already.”

Kapoor joined the Network18 Group in 2002, while Ferreira has been with the Group since 2005.

Source:
Campaign India

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