Neeraj Roy appointed chairman of Asia Board, MEF

Hungama Mobile's MD and CEO, Neeraj Roy, has been appointed as the chairman, Asia Board of the Mobile Entertainment Forum (MEF). MEF is a global trade association for companies across the mobile entertainment value chain. Roy replaces Stefan Rust, MEF Asia founder.

On the appointment, Roy (pictured) commented, "I am delighted to see the formation of the new MEF Asia board, with representatives from all stakeholders in the value chain. I would like to acknowledge the work and efforts of the outgoing chairman, Stefan Rust, and look at further developing mobile and digital entertainment in what is still the fastest growing region in the world - Asia."

"In many ways the need for an enhanced focus on mobile entertainment and value added services could not come at a better time, given the global economic environment. The MEF Asia board will work closely with the Global, EMEA and Americas chapters and continue to bring innovation to the forefront of the telecom, media, entertainment and advertising industries," he added.