MPG Active hires Rajeev Luthra

MPG Active, MPG's out-of-home media arm has appointed Rajeev Luthra (pictured) as business director. In his new role, Luthra will be responsible for client acquisition and business wins. He has over 18 years of professional experience and has worked with companies like ING, Bharti, among others.

Said Raminder Singh and Ankur Rastogi, directors, MPG, said, “We are glad to have Rajeev on board as the business director. His varied experience across categories and professional capability will surely help our team deliver better. We are quite confident that Rajeev will add a lot of value in enhancing our outdoor business.”

Added Luthra, "I am glad to have got the opportunity to work with India’s largest capitalized OOH Company that has also evolved as one of most professional OOH companies in India. Having mobilized great talent in the last 2-3 years, it is all set to take the Indian OOH industry to a new level and I look forward to contributing to the team here and becoming a catalyst in helping brands reach a new level of success."

Luthra's mandate also includes building short and long term budgets in tune with the corporate strategies and assessing requirements and conducting negotiations for delivering need-based products to key clients. He will also direct interactive advertising/marketing/branding plans; leverage existing and new partnerships; and direct implementation, execution, schedules and new businesses pan India.