Jessica Heygate
May 23, 2024

Meta’s CMO on navigating cuts, competition and critics

Longtime executive Alex Schultz details the complexities of marketing a technology giant, including how to resurrect young users and reframe its platforms as a positive place for teens.

Pictured: Alex Schultz. (Photo credit: Meta, used with permission)

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign India content* including its archive of 30,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Premium discount for Campaign event tickets

or call +91 22 69489600
or email [email protected]

Related Articles

Just Published

16 hours ago

Salt Media Entertainment appoints Najia Khaan as ...

Salt Media Entertainment has appointed British-Afghan filmmaker Najia Khaan to lead its documentaries and special films division under the RVCJ Group.

18 hours ago

Johnson’s Baby launches ‘It’s Pure Love’ campaign ...

Johnson’s Baby unveils a refreshed campaign and upgraded range that blend science, sustainability, and emotional storytelling for today’s parents.

18 hours ago

Excellent Publicity celebrates 14 years by ...

To mark its 14th anniversary, Excellent Publicity celebrated with a symbolic appointment and a renewed focus on its evolution into ad-tech.

18 hours ago

Digitally Inspired Media wins integrated mandate ...

Digitally Inspired Media has secured the integrated campaign mandate for Om System, marking a key milestone in the brand’s India rebranding journey.