InCred Money taps WPP Media to strengthen its performance marketing strategy

WPP Media has been appointed performance marketing partner for InCred Money, adding a new mandate in India’s competitive fintech market. The partnership places the agency in charge of the platform’s full-funnel marketing strategy from Mumbai, signalling InCred Money’s intent to accelerate growth as more wealth-tech players chase the same digitally savvy investor base.

InCred Money positions itself as a gateway to alternative assets for everyday investors, operating in categories such as venture debt, high-yield debt, unlisted equity and digital gold. The company is now expanding into equity broking and plans to introduce mutual funds and US stocks. Vijay Kuppa, CEO of InCred Money, said, “Investing should feel empowering, not overwhelming. At InCred Money, we’re reshaping the financial ecosystem by building a holistic platform that brings all major asset classes together—from unlisted shares and digital gold to equity broking, and soon, mutual funds and US Stocks.” He added that the partnership with WPP Media aims to make “alternative and emerging investments simple, transparent, and accessible for every investor.”

The alliance comes at a time when fintech brands are pushing for sharper acquisition funnels and more cost-effective digital performance. WPP Media’s mandate will rely on data-led planning, technology-based insights and creative optimisation, with the agency arguing that performance marketing is increasingly tied to long-term business outcomes rather than short-term metrics.

Priti Murthy, president client solutions, WPP Media South Asia, said, “Performance marketing today goes beyond driving clicks today it’s about engineering sustainable growth. Fintech players like InCred Money are reshaping the rules of engagement, where intelligence, creativity, and agility work together to create lasting impact.”

For WPP Media, the assignment also fits into its broader positioning around integrated marketing models as India’s fintech sector matures. The company describes its approach as one where data, technology and creativity intersect to support brands operating in fast-moving, regulation-sensitive markets. Both companies frame the partnership as a response to a wealth-tech category that is becoming more experience-led and reliant on sharper segmentation and targeted messaging.

Three months ago, InCred Money announced cricketer Shreyas Iyer as its brand ambassador, joining its other brand ambassadors like Rahul Dravid. As part of the partnership, he would feature on marketing campaigns, promoting financial awareness and transparency. 

India’s fintech ecosystem continues to expand, though competition has intensified with new investor platforms, regulatory interventions and heightened customer acquisition costs. Against this backdrop, the collaboration between InCred Money and WPP Media underscores how fintech brands are increasingly leaning on performance-led strategies to find differentiation and scale.